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Elari to expand APAC consumer channel reach

by Stuart Wilson, Wednesday 19 October 2016

Innovative device vendor Elari will showcase its portfolio to APAC’s leading consumer technology distributors and retailers at regional channel event DISTREE APAC. Elari joins a growing number of consumer technology brands using the event as a platform for channel expansion in the fast-growing APAC region. Tatiana Beginina, marketing director at Elari, said: “The key goals are to further develop the global distribution of Elari products, present the Elari line-up to the distribution and retail, and meet customers interested in distributing Elari products in various markets.”

Elari will showcase its newest products including: Elari NanoPhone – a super-compact designer phone with Bluetooth-sync and MP3 player; Elari SafePhone – 3G phone with keys/touchscreen and GPS/LBS/WiFi tracking, plus Elari Fixitime – kids’ smartwatch-phone with GPS/LBS/WiFi tracking.

Beginina commented: “In 2016, Elari has successfully launched a new ‘anti-smartphone’ model – the Elari NanoPhone. The new super-compact GSM/BT phone features MP3 player to listen to through phone’s own speaker, headset or BT speaker. The new model has already been already successfully selling through distribution channels worldwide and won a Best Design Award at DISTREE Russia earlier this year.”

One of the main goals for Elari at DISTREE APAC is to present the new products and meet with the region’s key distribution players.

Beginina continued: “Our main strength is our products, which are innovative, small size, high value, with breakthrough design and technically advanced. Also, ELARI products are not only about technical features, there’s always a creative concept behind them, which meets the consumers’ expectations.”

“A great example is the idea of ‘Digital Detox’ embodied in Elari super-compact ‘anti-smartphones’, intended for those eager to enjoy the precious real-life moments away from the internet, messengers and social networks but also stay connected at the same time,” she added.

Elari believes it has a compelling proposition for APAC channel partners. “We offer a highly competitive margin to our partners,” explained Beginina. “Our overall partnership approach is to have an innovative product highly anticipated by consumers and bring it to a certain market by leveraging a local channel’s expertise in product launch and development.”

“We offer high level of expertise in launching and developing innovative consumer electronic products across variable markets – including both online and offline promotion, and publicity. We are especially strong in social media marketing,” she concluded.


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 2-4th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2016 should contact quoting code DAP16.

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