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HOME REGIONS Middle East › Logicom extends Microsoft rights in Gulf

Logicom extends Microsoft rights in Gulf

by Stuart Wilson, Tuesday 18 October 2016

Distributor Logicom has expanded its distribution agreement with Microsoft to include UAE, Kuwait, and Oman. The deal now covers the entire Gulf region. Logicom is now an official distributor for Microsoft original equipment manufacturer (OEM) products and full packaged products (FPP) in Saudi Arabia, Lebanon, Jordan, Qatar, Bahrain, UAE, Kuwait and Oman. Logicom is able to offer its customer base full access to the latest Microsoft OEM and FPP software, devices, and services.

Logicom’s agreement with Microsoft has expanded rapidly to include all Gulf countries in under two years, and the company has now added Microsoft-dedicated resources to all its growing local teams.

Peter Irinarchos, general manager at Logicom UAE & Gulf, said: “We are very pleased to further expand our regional Microsoft Business to include UAE, Kuwait and Oman. Less than a year ago, we began our OEM business in Qatar, quickly followed by an expansion in Bahrain. To be awarded the OEM and FPP distribution to cover the complete Gulf is a significant recognition of the service and value we provide to our ever growing partner network.”

Lance Thorp, consumer channels group lead at Microsoft, commented: "We are pleased to expand our partnership with Logicom in the Gulf region. Logicom has demonstrated a strong commitment towards bringing new business opportunities through excellent logistics, strategic marketing plans and stock availability, increasing Microsoft’s reach to our customers and enabling them to achieve more."

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