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Windows 10 Pro adoption on the rise

by Stuart Wilson, Wednesday 21 September 2016

Unit sales of PCs equipped with Windows 10 Pro through Western European distribution jumped 14% in August 2016 compared to July, and now account for one quarter of all Windows business PCs sold, according to latest data published by CONTEXT, the European IT market research company.

“Industry expectations have European Windows 10 business spending picking up further towards the end of the current year”, said Marie-Christine Pygott, senior analyst at CONTEXT. “This will help to drive a modest improvement in the overall second half 2016 PC sales, compared to that seen in the first half of the year.”

Thirteen months after its launch, Windows 10 Pro (excluding the downgrade version) accounted for 24% of Windows business PCs sold through Western Europe’s distributors, compared to 18% in July 2016 and 16% in June 2016. While the August 2016 increase was accompanied by a small drop in the adoption of the Windows 7/Windows 10 Pro version, combined share continued to rise.

Comparing adoption rates, CONTEXT noted that recent months have seen the gap between the share of Windows 10 Pro and that of Windows 7 Pro at the same time after launch significantly narrow. In August 2016, including the downgrade version, Windows 10 Pro held an 88% share; thirteen months after its launch in October 2009, the adoption rate of Windows 7 Pro was 98%. However, Windows 7 Pro saw a faster pickup straight after launch and less emphasis was given to the Windows 7/Windows XP version.

The CONTEXT data showed that France led the way in August 2016 with 38% of Windows business PCs sold through distribution equipped with Windows 10 Pro. In contrast, the comparable figure in the UK and Italian markets were 15% and 16% respectively.

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