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Razer signs Synnex in Australia

by Stuart Wilson, Wednesday 22 June 2016

Distributor Synnex Australia has announced a distribution deal with Razer, a major player in the growing gaming sector. As part of the agreement, Synnex will distribute Razer’s gaming products, including keyboards, audio products, mice, controllers, mouse mats, and accessories in Australia.

Jay Ko, product director at Synnex Australia, said: “Gaming is one of the largest segments in the global entertainment industry, forecasted to be worth US$22.52 billion by 2020. The innovation within the industry shows that strong growth will continue for many years to come.

“Razer is a well-recognised brand for Australian gamers. Synnex looks forward to working with Razer to ensure broader availability of the latest Razer peripherals through a well-planned distribution strategy,” Ko added.

Mike Dilmagani, Razer SVP, sales and marketing, added: “Razer is fully committed to the gaming market in Australia and will continue to invest heavily. We are confident that Synnex is the right partner to help ensure that our Australian Razer fans receive the latest technology we have to offer at the best possible value.”

“With Synnex, we now have a more streamlined process and a closer relationship with the retailers, which means our fans can also find the newest Razer products they want on retail shelves in a much timelier fashion,” he added.


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 2-4th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2016 should contact quoting code DAP16.

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May, 2021

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