May 17, 2021

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AEG develops new opportunities at DISTREE EMEA

by Stuart Wilson, Thursday 17 March 2016

AEG Power Solutions expects to form new business relationships as a result of its recent participation at regional channel event DISTREE EMEA. AEG is a global designer and provider of power electronic systems and solutions for all critical power supply needs. The company’s portfolio includes compact UPS, data and IT power solutions. During DISTREE EMEA, the AEG team held pre-scheduled one-on-one meetings with channel partners from across the region.

Karim Laskri, senior sales manager CIS & MEA for compact UPS at AEG, said: “We definitely expect to form new business relationships. We are already in advanced contact with many channel partners and looking to strike real partnerships.”

“The DISTREE format gives us the opportunity to make smart decisions in selecting the one-on-one meetings that take place,” he added. “The meetings are typically positive and creative as a result. The quality of the DISTREE event, the choice of attendees and the meeting-based format make it superior to a traditional trade show.”

AEG’s participation at the event reaffirmed its belief that many companies are looking to partner with companies they perceive as A-brands in each category – especially when it comes to an important product such as UPS. AEG’s portfolio was well received by distributors throughout the event, according to the company.

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May, 2021

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