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fonebud to focus on international channel expansion in 2016

by Stuart Wilson, Tuesday 29 December 2015

Smart device manufacturer fonebud aims to establish a global channel footprint for its products in 2016. The fonebud executive team is participating at next month’s CES 2016 to meet potential new channel partners and to showcase its multipurpose smartphone accessory.

fonebud is a unique smartphone accessory that combines a Bluetooth handset, 5000mAh powerbank and emergency torchlight in one product, while also functioning as a selfie camera shutter. fonebud can be paired with two devices through a free app available on both iOS and Android and also features a range alarm.

Sunny Koay, Co-Founder at fonebud, commented: “fonebud is a multifunctional product that enhances smartphone owners’ user experience. Based on the success of the product in our home market of Malaysia, the time is now right to increase the availability of fonebud products to consumers around the world through the appointment of additional high-quality channel partners.”

The executive team from fonebud are participating at international consumer electronics tradeshow CES in Las Vegas from January 6th to 9th 2016. The company will meet distributors, retailers, e-tailers and marketplace providers, capable of opening up new markets and regions for fonebud.

Dixon Chew, Co-Founder at fonebud, stated: “We are looking to engage with select partners in key regions such as North America and Europe, but our long-term ambition is global. Our approach to channel expansion is to focus on the quality of the engagement and the creation of a win-win business relationship for both parties.”

Smartphone penetration rates are expected to hit 66.5% in the world’s top 47 digital countries by the end of 2018, according to recent research by media agency ZenithOptimedia. This fast-growing consumer base of smartphone users will create additional demand for multipurpose mobile accessories such as fonebud.

Koay added: “fonebud is an affordable product that transforms users’ lives. Packed with functionality and with a wide range of usage scenarios, fonebud can be targeted at multiple consumer groups from professional executives through to teenagers. As a potential new product category, fonebud opens up additional sales opportunities for distributors and retailers that work with us.”

Available in a range of colours and with personalisation options also now available, the fonebud product family continues to evolve, driven by consumer feedback.

Chew continued: “It took many years of planning, designing and prototype testing as well as performance and function testing to create fonebud. We took every challenge as an opportunity to make our design better, taking into account what our user wants because we believe every problem has a solution and our user knows best.”

The team from Channel EMEA is attending CES. To request an interview, please contact

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