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Tech Data Europe wins Dell distributor award

by Stuart Wilson, Thursday 12 November 2015

Tech Data Europe today announced that it has been named ‘Distributor of the Year – Best Newcomer 2015’ at a ceremony held as part of the EMEA Dell Solutions Conference 2015. The awards ceremony celebrated and recognised the business achievements of Dell partners and distributors. Accepting the award on behalf of tech Dat were Michael Urban, senior VP, broadline, CE, procurement and services and Simon England, senior VP, value added business and managing director at Azlan Europe.

“This award is a fantastic vote of confidence for the growing partnership between Dell and Tech Data Europe” said Urban. “Over the last year, we have extended the reach of Dell’s products and solutions across the vast majority of our European reseller community, driving significant net-new business opportunities in the SMB segment particularly.”

“This success story is a testament to the strength of Tech Data systems, processes and our people, who have very quickly built a close working relationship with their counterparts at Dell. We are proud of the trust that Dell has placed in us and we look forward to executing on our plans to accelerate this business even further over the next twelve months and beyond,” he added.

England commented: “In the last year, Dell has truly become a major channel opportunity in enterprise technology. In our Azlan business, we have specialised, focused Dell enterprise teams in place who are well connected to Dell and, with this award, we can now proudly say that we are a recognised go-to-partner to develop this opportunity for and on behalf of our channel partners.”

Ralf Jordan, executive director, EMEA broadline distribution at Dell, said: “Tech Data has recently launched distribution of Dell products in 11 European countries and is our fastest-growing distributor in Europe. Reaching more than 10,000 resellers and with sales growth of more than 300% during last 12 months, we are pleased to recognise Tech Data Europe as our best newcomer.”

Now in its seventh year, the EMEA Solutions Conference provided an opportunity for around 500 partners and distributors to meet with the Dell executive leadership team and share the company’s strategy and market opportunities. The conference included breakout sessions, presentations, an interactive exhibition area and a keynote speech by Michael Dell.

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