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HOME REGIONS Latin America › Microsoft boosts online channel reach in Brazil

Microsoft boosts online channel reach in Brazil

by Stuart Wilson, Tuesday 15 September 2015

Vendor giant Microsoft has boosted its online channel reach in Brazil, announcing a tie-up with e-commerce group Cnova, which operates multiple websites including Ponto Frio, Casas Bahia and Extra.

The website will host dedicated Microsoft store sections featuring a wide range of the vendor’s portfolio including Xbox, smartphones, tablets, games and accessories.

Claudia Ferris, head of consumer channels group at Microsoft Brazil, commented: “The partnership with Cnova increases our sales reach and offers a wider range of options for consumers using online channels.”

The Microsoft store-in-store sites on the e-tailer websites have been implemented using Cnova’s eHub, which offers a complete solution for driving online sales.

By developing focused Microsoft stores online, Microsoft hopes to create a unique experience of online shoppers, offering them exclusive content and offers.

Oderi Leite, COO at Cnova, added: “This agreement has enabled Microsoft to create some of the most sophisticated online stores in Brazil, taking full advantage of the e-commerce functionality available through eHub.”

The new online sites will complement Microsoft’s existing online store in Brazil as well as its extensive channel reach through its own physical retail stores and those of third party partners.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors.

Readers requiring more information about DISTREE events in 2015 should contact

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