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Leadership confirmed for DISTREE Brazil & Latin America

by Stuart Wilson, Wednesday 8 July 2015

DISTREE Brazil & Latin America 2015 in Sao Paulo will offer a unique opportunity to meet the region’s most influential distributors, retailers and e-tailers of consumer technologies. Brazil-based technology and computer accessories manufacturer and supplier Leadership has confirmed its participation at this year’s event, which takes place from 16th to 18th September and will look to further develop its regional channel reach.

José Augusto Kaulino, commercial manager at Leadership, commented: “Participating in DISTREE Brazil & Latin America 2015 is an opportunity to enhance our visibility and market penetration – especially across the wider Latin America region. We have already developed projects in countries such as Peru, Bolivia, Chile and Argentina and the event will allow us to meet channel partners from these countries.”

With 24 years of market success, Leadership is a pioneer and one of the leading companies in the technology and computer accessories sector in Brazil. Leadership is headquartered in Rio de Janeiro and has a 10000 square metre distribution centre dispatching more than one million items per month to its network of distribution and retail partners.

New partnership

“We will present a new partnership with a major Japanese manufacturer at this year’s DISTREE Brazil & Latin America. We’re still in final negotiations at the moment but we plan to announce it at the event,” added Kaulino.

“We will also use the event to promote our new electronics products and technology products for sports and automotive. Brazil has a high number of fitness centres and there is an unmet demand for products that track a person’s workout and make the information available to them,” he continued.

Leadership is involved in manufacturing, important and distribution of technology products across multiple market segments including automotive, sports and leisure, home, computing and electronics. While economic conditions have been challenging in Brazil, the company believes that new and emerging product categories do provide future opportunities. Within the wider Latin America region, certain countries are also displaying string growth prospects.

Colombia & Bolivia

Kaulino explained: “Through research focused on technology demand, we have noticed that both Colombia and Bolivia have GDP growth above the Latin American average. We therefore intend to invest in both these markets.”

Leadership holds exclusive rights for some of the products in its portfolio. The company is looking to build more relationships with distributors that can enhance the channel reach for its products within Latin America. The company offers strong support to channel partners.

“We provide aggressive pricing for retail partners and a margin contribution that really enables their business to be healthy. We also have marketing capabilities that work hard on delivering sellout from the channel through specific actions and campaigns,” explained Kaulino.

“Our support for the channel is continuous and focused on sellout. For us, the sale is only realised when the product arrives in the hands of the final consumer,” he added.

As Leadership expands across Latin America, the company plans to respect local cultures and try and replicate the success it has seen in Brazil for more than two decades.

“Kaulino said: “Leadership as a company has family origins. We believe that the growth of a company depends directly on the dedication of the people who embrace its ideas and believe in dreaming big.”

“We are now ready to expand beyond Brazil. The goal is to cross borders and through this year’s DISTREE Brazil & Latin America, meet potential partners from more countries with the region,” he concluded.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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