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Dell claims top spot in Brazil PC market

by Stuart Wilson, Thursday 2 July 2015

Hardware vendor Dell took top spot in the Brazilian PC market in the first quarter of 2015, according to research company IDC. After 15 years of operating in Brazil, this was the first quarter where Dell had taken the overall market lead, having previously just topped the notebook standings. Dell accounted for 15.8% of all units sold in the first quarter with the vendor’s presence in retail channels playing a major role in its success.

Luis Gonçalves, president at Dell Brazil, said: "In just one year, we jumped from fourth to first position in the overall PC sales in Brazil. This result reflects a strategy based on several pillars: the offer of a complete portfolio appropriate to different customer needs; the quality of products and services; the marketing of computers as part of the offer of end-to-end IT solutions; and the expansion in sales channels."

"Retailers were instrumental in Dell achieving this leadership position. In 2014, we increased fivefold the number of retail stores selling desktops and notebooks from Dell, and are now present in the largest e-commerce sites," he added.

As well as offering a wide variety of form factors, Dell’s success in the PC category was also driven through the provision and availability of extensive post-sales service and support for customers in Brazil.

Media Partnership

We are pleased to confirm that Channel LatAm is an official Media Partner for all DISTREE events in 2015, including DISTREE Brazil & Latin America.

DISTREE Brazil & Latin America 2015, which takes place from September 16-18th in Sao Paulo, Brazil, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers and distributors. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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