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DISTREE Russia & CIS to highlight challenges and opportunities

by Stuart Wilson, Wednesday 8 April 2015

DISTREE Russia & CIS 2015 will take place from the 24th to 26th June, uniting senior executives from the region’s most influential technology and consumer electronics retailers, e-tailers and resellers. The three-day event provides vendors, brand owners and distributors with a powerful opportunity to assess current market conditions and devise channel strategies that meet the needs of local partners. The DISTREE Diamond Awards series will also make their debut in the region during the event.

Frederic Simard, Director and Co-Founder at DISTREE Events, said: “DISTREE Russia 2015 is a highly focused trade event where brands can pre-schedule meetings with buyers and senior executives from the region’s top retailers, e-tailers and resellers in one place at one time.”

“DISTREE Russia & CIS is a perfect opportunity for vendors to get to grips with the unique economic and business challenges that the regional channel is currently dealing with,” added Simard. “ Despite these challenges, the Russian market remains significant in scale and is a major opportunity for brands from around the world.”

DISTREE Russia & CIS will include a Strategy Forum as part of its conference programme, hosted by Igor Snytko, executive director at Russia-based consultancy group Ocean Solutions. The session will include speakers from leading Russian distributors and retailers and will assess current business issues impacting the channel.

Snytko commented: “The current challenges need to be managed carefully by all channel players – vendors, distributors, resellers and retailers. Cooperation across the value chain and long-term thinking is of paramount importance. There are still clear opportunities in Russia for smart vendors.”

DISTREE Russia & CIS has been established for over a decade, becoming the annual ‘must attend’ event for senior channel executives operating in the region. The event gives exhibitors efficient and cost-effective access to the senior executives and buyers capable of driving volume sales within the regional channel.

Simard continued: “DISTREE Events has a wealth of experience in Russia & CIS, and this translates into clear business benefits for all exhibitors. Whether it is to manage, build or launch routes-to-market in Russia & CIS, this event is the most efficient platform and a gateway to new business opportunities. We support all exhibitors every step of the way, making it easy for them to tap into the sizeable channel sales opportunities that exist in Russia & CIS.”

DISTREE Events has also launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series will continue at a Gala Dinner in St. Petersburg on June 25th, forming part of DISTREE Russia & CIS 2015. The recipients of DISTREE Diamond Awards will be determined using on-site live voting from retailers and e-tailers participating in the event.

DISTREE Russia & CIS 2015 will also include a GfK keynote speech providing detailed analysis of market growth and prospects for 2015. Delegates will have the chance to learn what categories and form factors are opening new opportunities for the regional retail channel according to GfK - the region’s leading retail trackers.

Simard concluded: “We are seeing renewed interest in the Russian market from many manufacturers based in the Asia-Pacific region. The current conditions in the Russian market have opened a window of opportunity for them to enter the region and displace some of the incumbent brands that have traditionally held a strong position in the market.”

Quantum is a Gold Sponsor of DISTREE Russia 2015, which is taking place at the Pulkovskaya Radisson in St. Petersburg, Russia. Vendors, distributors, retailers, e-tailers and press wishing to attend DISTREE Russia & CIS 2015, can register their interest HERE

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Russia & CIS.

DISTREE Russia & CIS 2015, which takes place from June 24-26th in St. Petersburg, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers, resellers and distributors. Readers requiring more information about DISTREE events in 2015 should contact

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