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Datech adds MakerBot rights

by Stuart Wilson, Wednesday 14 January 2015

Datech has struck a deal to distribute MakerBot 3D printing and scanning products in the European countries of Austria, Belgium, Czech Republic, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia and Spain. Datech is a VAD unit focused on Autodesk software that is part of distribution giant Tech Data Europe. Datech will exclusively distribute the MakerBot Replicator 3D printer portfolio.

Alexander Hafner, general manager of MakerBot Europe, said: “We believe that the sales distribution agreement between MakerBot Europe and Datech is the right step at the right time for both sides and will help MakerBot expand its market-leading position in professional desktop 3D printing across Europe.”

“Tech Data is already a distribution partner with MakerBot in the US and partnering with them is designed to help us expand our activities and footprint also in the growing 3D printing market in Europe. Datech, with its many years of experience in the Autodesk design software market, is an ideal partner for this project, especially with its deep knowledge of the market and its close connection to a network of more than 3,000 resellers and customers in engineering, architecture and design,“ he added.

Hafner continued: “Datech and its resellers will be able to broaden their product range with market-leading 3D printing products that are very closely connected to Datech’s existing Autodesk business. We see the two markets sharing a large common ground for the Datech resellers, as they already have all the competencies needed to create designs and files that can be realised with MakerBot Replicator 3D printers.”

MakerBot Europe has launched its reseller zone (, which allows resellers to get involved and update their knowledge of MakerBot 3D printing and scanning products and guides customers through the world of 3D printing.

This sales partnership between Datech and MakerBot will involve the creation of a network of nine service centres that will be be established in 2015. These will help satisfy MakerBot customers’ support and sales needs at the highest level possible and guarantee responses to support cases and specific customer requests in a timely manner.

Mike Appel, VP Datech Europe at Tech Data, said: “Our resellers have been looking for a complete solution and new opportunities with the fast-growing 3D printing market. We are happy to provide them the possibility to use their experience in selling 3D design solutions with Autodesk software to now enable their end-user customers to step into the world of 3D printing and real-time prototyping.”

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May, 2021

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