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Euronics buyers confirmed for DISTREE EMEA

by Stuart Wilson, Tuesday 13 January 2015

Euronics, Europe’s largest electrical buying group, is sending more than a dozen senior executives to DISTREE EMEA 2015, which takes place from February 24th to 27th. DISTREE EMEA offers technology and consumer electronics brands a unique opportunity to pre-schedule one-on-one meetings with buyers and senior executives from Europe’s top retailers in one place at one time.

John M. Olsen, managing director at Euronics International, said: “Euronics is gearing up to step into the smart home domain, and we are therefore looking to meet potential suppliers [at DISTREE EMEA 2015] with whom we can partner on our strategic journey.”

“Due to the commoditisation of technologies and price deterioration, the industry faces a huge challenge to make margin on the products and we therefore need to look to new and innovative solutions. We have the platform as a leading innovative retailer to counter that development,” Olsen added.

Euronics is an international organisation of independent electrical retailers who have joined together to form a cooperative partnership. Together, it constitutes Europe’s largest electrical buying group and its second largest consumer electronics retailer. DISTREE EMEA will provide the perfect opportunity for companies to showcase new products to Euronics and other retailers. Euronics believes there are significant growth opportunities across multiple categories in 2015.

Olsen explained: “We are excited about all categories, but standouts for us are OLED TV, 4K, wireless audio, smart home, wearables, and connected health. The rise of high definition audio is boosting the smart home category, and thus providing great opportunities for creating added value for both our retailers and consumers. “

All of Euronics 11,000-plus stores are specialists in electrical and electronic products. From high definition TVs and DVD recorders to digital cameras and PCs and from state-of-the-art domestic appliances to telecommunications and navigation devices, Euronics aims to offer the latest products from the top brand names.

For brands looking to start working with Euronics or engage more closely, Olsen has some words of advice. “They must first understand that we are looking for added value solutions to offer to consumers and therefore want to see innovative and clear propositions for us as an added value retailer,” he commented. “Selected distribution is also of great importance to us.”

The Euronics team attending DISTREE EMEA will include representatives from the international organisation as well as delegates from the retailer’s German, French, Italian, Spanish, Belgian and Swedish operations.

This year’s DISTREE EMEA also includes a dedicated Smart Channels Summit, organised in association with CONTEXT, focused on new opportunities for the retail channel in the areas of smart homes, connected devices and Internet of Things (IoT) solutions. Olsen believes there is significant growth potential around connected devices, IoT and smart homes.

“[Connected devices, IoT and smart homes] is an important opportunity and we see it as one of the areas where we can offer not only innovative products but also new types of services - for example, installation options - to enrich potential profit areas in order to offset overall commoditisation in our industry,” he explained.

Media partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE EMEA. Readers requiring more information about DISTREE events in 2015 should contact

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