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Brazil offers channel growth opportunities

by Stuart Wilson, Monday 7 July 2014

Research house GfK’s latest analysis of the ICT, telecoms and consumer electronics market in Brazil indicates that the total market value grew 23.6% year-on-year in the first quarter of 2014 to hit US$12.84 billion.

GfK is an Event Partner at DISTREE Brazil & Latin America 2014, which takes place from October 22nd to 24th in Salvador, Brazil. The event gives technology and electronics vendors the chance to pre-schedule one-on-one meetings with senior executives from leading channel partners.

IT sales were up 5.8% year-on-year in Brazil for the first quarter of 2014 at US$1.91 billion. Consumer electronics revenues jumped 25.6% to US$3.06 billion with telecoms sales soaring 49.8% year-on-year to US$3.46 billion for the first quarter of the year.

In the telecoms market, smartphones now account for 90% of all devices sold in Brazil. In consumer electronics segment, there was a strong focus on TVs in the first quarter of 2014 and vendors attempted to encourage purchases ahead of the current FIFA World Cup.

GfK’s TEMAX research measures the size of the ‘technical consumer goods’ market, which includes the following product categories: consumer electronics; photo; major domestic appliances; small domestic appliances; IT; telecoms, office equipment and consumables.

GfK TEMAX is an index developed by GfK to track the technical consumer goods market in countries around the world. GfK will deliver a series of presentations at DISTREE Brazil & Latin America 2014 including a keynote speech, VIP breakfast briefing session and workshops.

Channel EMEA is an official Media Partner for DISTREE Brazil & Latin America and is expanding its coverage to include the region. Vendors requiring more information about DISTREE Brazil & Latin America can contact quoting code DLA14.

About DISTREE Brazil & Latin America

DISTREE Brazil & Latin America is the ultimate business platform for vendors looking to meet all the key channel decision makers from across the region in one place at one time. Delegates include senior executives from the top ICT & CE retailers, e-tailers and distributors from Brazil and all major markets in Latin America Follow event updates on Twitter @DISTREE_LatAm

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