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DISTREE Middle East 2014 to host wide variety of Retail Academy workshop sessions

by Stuart Wilson, Tuesday 13 May 2014

DISTREE Middle East has confirmed the line-up of Retail Academy workshop sessions taking place at next week’s channel event. Topics covered include iBeacon technology, the growth of wearables and changes in Middle East consumer purchasing patterns. A total of nine Retail Academy sessions will take place, giving delegates access to a wide range of consultants, analysts and research houses. DISTREE Middle East takes place in Abu Dhabi from May 20th to 22nd 2014.

Farouk Hemraj, CEO at DISTREE Events, commented: “As an independent event, we can gather together experts from multiple companies, giving delegates access to a number of different viewpoints and content relating to hot topics impacting the region’s ICT and consumer electronics (CE) retail channel.”

“Each delegate can pre-register for the sessions that are relevant to their precise business needs as part of their own personal agenda. We’re bringing together specialists with deep expertise in diverse areas such as deploying iBeacons in retail environments, implementing retail gift card schemes and understanding the potential of wearables as an emerging retail category, plus much more.”

DISTREE Middle East gathers together hundreds of the region’s leading ICT & CE retailer and e-tailer executives for pre-scheduled one-on-one meetings with participating vendors and distributors. The full line-up of Retail Academy workshop sessions at DISTREE Middle East includes:

• Gadgetising: A New Trend for Technology Markets? – David Lewis, GfK

• Emerging Technologies: Hope or Hype? – Ryan Mackey, Consultant

• Wearables: New Product Categories, New Markets – Laurent Eymard, RED-DOLPHIN

• From Souq to Smartphone: The Evolution of Consumer Purchasing Activity – Nadim Shaikh, GfK

• Coping with Disruption in Technology Retail – K.S. Vasudevan, Navo

• Launching & Implementing Gift Cards in Multichannel Retail – John Bohan, Jigsaw

• Creating an Effective Post-DISTREE Action Plan – Philip Hughes, Pumpkin Consulting

• iBeacons in Retail – Benoit Van den Bulcke, Blue Print Execution

• Spotting Trends & Opportunities in IT Distribution – Howard Davies, CONTEXT

The combination of business skills, market analysis and information on new product areas covered by the Retail Academy sessions is carefully designed to offer valuable content for all delegates attending DISTREE Middle East 2014.

“DISTREE Middle East 2014 brings together more than 500 delegates from 30 countries, including representatives from 80-plus brands and distributors selling into the regional retail channel,” continued Hemraj.

“Delegates pre-schedule one-on-one meetings throughout the event. The ability to also register for expert-led content sessions allows participants to keep fully up to speed on the latest business trends and technological developments,” he concluded.

DISTREE Middle East 2014

Channel EMEA is an official global media partner of DISTREE Events, including DISTREE Middle East.

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2014 is scheduled to take place on May 20-22nd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. or more information and to secure your place at the region’s number one retail channel event, contact quoting code DME14.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel.


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May, 2021

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