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Middle East Retail Academy (MERA) launches new award categories ahead of DISTREE Middle East 2014

by Stuart Wilson, Tuesday 22 April 2014

The Middle East Retail Academy (MERA) has announced that its 2014 awards will include four submission-based categories, including two brand new awards.

All entries will be assessed by a VIP Jury of retail channel experts, with the overall winner in each category announced at the ‘MERA: 2014 Awards’ Gala Dinner held in Abu Dhabi in conjunction with DISTREE Middle East on 21st May 2014.

Retailers, distributors and vendors active in the Middle East technology and consumer electronics retail channel are all eligible to participate, with a submission deadline of Sunday 11th May to enter the awards.

The four submission-based awards for 2014 are:

In-Store Experience of the Year

Customer Promotion of the Year

Product Launch of the Year

Marketing Initiative of the Year

Farouk Hemraj, CEO at DISTREE Events, organisers of the MERA Awards, said: “The quality of entries for the MERA submission-based awards has always been exceptionally high. The addition of two new categories – Customer Promotion of the Year and Product Launch of the Year – gives even more opportunity for retailers, distributors and vendors to showcase their achievements in the region.”

“Each award is based on individual applications and supporting material provided by retailers, vendors or distributors. This will be the seventh annual MERA Awards, which have firmly established themselves as the regional benchmark for retail channel excellence. We are delighted to host the ‘MERA: 2014 Awards’ and Gala Dinner as part of DISTREE Middle East 2014,” he added.

Last year’s In-Store Experience of the Year Award went to CompuMe (now rebranded as Tecbuy) with UAE retailer Jacky’s highly commended for its entry. Last year’s Marketing Initiative of the Year Award winner was Alghanim (X-cite) from Kuwait, with entries from both Emax and Sharaf DG highly commended by the VIP Jury.

“The Middle East retail channel continues to evolve and introduce new ideas and retail concepts. These awards highlight and showcase the companies that are trailblazers in the market, leading the way and implementing new ideas that deliver real results. We encourage all eligible companies to view the criteria for each award and submit their entries by May 11th,” Hemraj added.

More than 70 retail brands are set to participate at DISTREE Middle East, presenting their latest products and holding pre-scheduled one-on-one meetings with leading retailers. DISTREE Middle East takes place from May 20th to 22nd in the luxurious surroundings of the Fairmont Abu Dhabi.

Channel EMEA is an official media partner for DISTREE Middle East 2014.

DISTREE Middle East 2014

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2014 is scheduled to take place on May 20-22nd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. or more information and to secure your place at the region’s number one retail channel event, contact quoting code DME14.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel.


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