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DISTREE Russia & CIS 2014 to provide gateway to regional SMB and consumer technology channels

by Stuart Wilson, Tuesday 8 April 2014

The eleventh annual DISTREE Russia & CIS channel event will take place at the Pulkovskaya Radisson in St. Petersburg, Russia, from June 24th to 26th 2014. DISTREE Russia & CIS provides vendors and distributors of technology products and solutions with a unique opportunity to pre-schedule one-on-one meetings with the region’s leading channel partners.

Frederic Simard, Director & Co-Founder at DISTREE Events, said: “This year’s event will gather leading partners from the small and medium business (SMB) and business-to-consumer (B2C) channels, giving a greater variety of vendors the opportunity to attend and accelerate their business development in the Russia & CIS region.”

“The Russia & CIS channel has undergone a dynamic evolution and expansion during the last decade. DISTREE Russia & CIS is the most effective and efficient business platform for vendors and distributors looking to review, expand or launch routes-to-market for their products and solutions across the region,” he added

GfK’s latest analysis of the ICT, telecoms and consumer electronics market in Russia claims that the total market value rose 2.4% year-on-year in calendar 2013 to hit RUB1.4 trillion (US$38.1 billion). The event’s conference programme includes a keynote speech from event partner GfK, plus a series of Channel Academy workshop sessions delivered by retail experts and channel consultants.

DISTREE Russia & CIS 2014 will include the ‘60 Seconds to Convince’ awards programme, giving dozens of vendors one minute to deliver an elevator pitch on stage for their latest product offering, with the overall winners determined by live electronic voting.

DISTREE Russia & CIS will offer insight into emerging product areas including wearable technologies and connected devices. The event will also focus on upselling opportunities in the Russia & CIS retail channel, helping vendors and retailers drive accessories sales to boost revenues and margins. DISTREE Russia & CIS is also working hand-in-hand with the region’s largest distributors to bring a leading assortment of SMB-focused vendors to this year’s event.

Simard continued: “The Russia & CIS region represents a huge market opportunity for vendors from around the world. DISTREE Russia & CIS allows companies to understand how best to approach the market, the local challenges they will face and identify the partners and channel experts that can help them grow their business.”

Positioned as an exclusive invitation only event, DISTREE Russia & CIS attracts senior channel executives from across the region. The efficiency of the event format, coupled with the chance to meet senior executives from both existing and potential suppliers, makes DISTREE Russia & CIS a ‘must attend’ event for all those involved in Russia & CIS channels.

“DISTREE Russia & CIS hosts more than 600 delegates each year, with 75% of the channel attendees coming from regions other than Moscow and St. Petersburg,” explained Simard. “Our local research team stays up to speed on changes in the regional channel. The success of the event is driven by the quality of the delegate base, which consists entirely of senior executives from the most influential resellers and retailers.”

More than 2,200 pre-scheduled one-on-one meetings took place at last year’s DISTREE Russia & CIS, with an even higher number forecast for this year’s event. The event also provides an on-site translator service helping to facilitate meetings between overseas vendors and local partners.

“There are challenges in the Russian market at present, but there are also huge opportunities for vendors. DISTREE Russia & CIS is the smartest way to meet partners that can drive your business forwards, understand how the channel operates and create a successful SMB or consumer channel strategy,” concluded Simard.

Channel EMEA is an official global media partner of DISTREE Events.

About DISTREE Events

DISTREE Events specialises in the planning, organisation, staging and management of ICT & CE channel events. DISTREE Events is a Paris−based company owned by Infopro Digital. The team at DISTREE Events has successfully organised such events for the past decade, gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London, Singapore, Taiwan and Latin America. For more information, visit or follow @DISTREE_Events on Twitter

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