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HOME REGIONS Middle East › Sharaf DG teams with Etisalat for shop-in-shop

Sharaf DG teams with Etisalat for shop-in-shop

by Stuart Wilson, Tuesday 11 March 2014

Middle East retail powerhouse Sharaf DG has officially inaugurated an Etisalat shop-in-shop at its Dubai Mall outlet. A first of its kind, the new shop-in-shop was officially opened by Mohamed Al Zarouni, senior VP sales at Etisalat UAE, along with other top officials from the telecoms provider. Sharaf DG CEO Nilesh Khalkho and his team also attended the opening event.

Al Zarouni commented: "This partnership is one of many strategic initiatives by Etisalat in 2014 to customise services to best suit customer needs. The customers can now visit the shop-in-shop in addition to the [Etisalat] business centres for all their telecom needs."

Etisalat ’s first retail shop-in-shop counter inside Sharaf DG outlet will give customers access to all of the services normally offered at business centres including registration of new pre-paid or post-paid lines, SIM replacement, SIM registration, bill payments and a range of additional services.

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