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Netgear eyes Egyptian potential

by Stuart Wilson, Wednesday 16 April 2008

Networking vendor Netgear has set its sights on the potential of the booming Egyptian market. The company recently held an in-country seminar alongside Egyptian channel partner Hiteknofal aimed at systems integrators, distributors and value-added resellers. Netgear, citing recent studies, claims that the Egyptian IT sector is set to soar in value from US$889m in 2006 to a massive US$1.3billion by 2011.

“Around 40% of business-critical IT investments from key sectors across the entire Middle East are finding their way towards Egypt’s strong IT products and services market. In addition to this is the country’s own demand for networking and storage solutions, especially in the SMB sector, which has presented us with an immense opportunity to expand our reach and generate greater awareness for the Netgear brand in the region,” said Ahmed Zeidan, channel sales manager at Netgear Middle East.

“Our effort to educate systems integrators and value-added resellers in the country is aimed at enhancing our technological upper hand by leveraging the power of having highly knowledgeable people pushing our products,” he added.

Trade liberalisation has encouraged foreign direct investment in Egypt across a number of major verticals including telecommunications, real estate and finance sectors from the GCC countries. SMBs are also driving the demand and spending for IT products and peripherals in the country with predictions from regional distributors that Egypt could soon surpass the UAE and Saudi Arabia.

“With initiatives taken by the government to invest its budget surpluses to promote IT as part of its overall development strategy and the recent awarding of 3G licenses to three service providers in Egypt, the market is ripe with possibilities that transcend our usual implementations within highly IT-dependent sectors. As current market developments generate new spending and increase the demand of vertical sectors on IT products and services, our strategy is to maximise the advantages of employing a networking strong channel and distribution partners through our unique channel partner programme, especially in emerging markets such as Egypt,” concluded Zeidan.

Netgear is educating channel partners through its partner specialisation programme, which categorises the channel partners according to their capacity to handle different ranges of products. The programme is also designed to increase brand loyalty within the regional and local market. Netgear recently completed a road show in Bahrain for its channel partners, and the Egypt seminar is a part of a series of road shows being conducted in the region.

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May, 2021

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