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Avnet named Fibrenetix master distributor

by Stuart Wilson, Wednesday 12 March 2008

Avnet Technology Solutions (ATS) has been appointed as ‘master distributor’ in Europe for Fibrenetix, a RAID systems manufacturer. Avnet will work with Fibrenetix existing distributors to provide sales and marketing support and look to expand the market for RAID products.

ATS will also aim to improve the availability of Fibrenetix products through its extensive warehousing capabilities and centrally managed shipping. Under the terms of the deal, ATS will distribute the entire Fibrenetix product range in Europe – from entry-level systems up to high-end rack-mounted systems.

“With Fibrenetix we now have a partner on board through whom we can also supply small and medium-sized enterprises with cost-effective and powerful RAID systems,” said Thomas Kleinkuhnen, director open storage for ATS EMEA. “In return, besides our outstanding storage know-how, Fibrenetix also wants to use Avnet’s logistics capabilities to supply small and local distributors.”

Fibrenetix produces powerful IDE, SATA, SCSI, fibre channel and ISCSI RAID systems. These are built with data rates of up to 700 megabytes per second, high data availability and fail-safe operation for applications such as digital video and pre- and post-production editing. In addition, Fibrenetix products offer a cost-effective ‘backup-to-disk’ option.

“With Fibrenetix we can round off our portfolio and also offer high performance special solutions, especially in the environment of film and video editing, with a good price-performance ratio,” said Kleinkuhnen.

Logistics capabilities

Jes Nagel, Fibrenetix CEO, said: “Avnet is the leading value-added distributor for IT storage products and solutions in the European region. This partnership will be instrumental in enabling us to widen our channel coverage, strengthen our brand image and positively impact our existing customer base. With Avnet’s storage expertise, wide distribution network, extensive reseller base and strong logistics function, there is no doubt Fibrenetix’ market share will increase in this region.”

“Several of our partners in Germany and neighbouring countries have already discovered the benefit of Avnet’s many services including next day shipment of all key Fibrenetix products directly from Avnet’s warehouse, extensive credit lines, channel management and margin protection for Fibrenetix’ value-added resellers,” Nagel continued.

“2008 will see many new products from Fibrenetix. Our SAS to fibre range and new IP storage products will be launched in the spring, with additional products for our post-production and AV customers later in the year,” Nagel concluded.

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June, 2021

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