September 19, 2018

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i-Life signs distribution deal in Pakistan

Fast-growing device brand i-Life has signed Muller & Phipps (M&P), a subsidiary of Techsirat, as a distribution partner in Pakistan. i-Life is one of fastest growing PC brands in the region with presence across 50 countries spanning the Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal. Deepak Bhatia, i-Life’s global director for sales and marketing, said: “M&P unparalleled reach it a natural choice for Pakistan market. We are happy to partner with M&P to continue bringing world-class yet affordable products for consumers across Pakistan.” Read full story

by Stuart Wilson, Monday 10 September 2018

Thermaltake partners with SYNNEX

Hardware and peripherals brand Thermaltake has announced a partnership with distributor SYNNEX. The partnership with SYNNEX creates an opportunity to close the gap between manufacturer and community, and to provide a one-stop complete solution for Thermaltake’s case modding and e-sports brands, according to Thermaltake. SYNNEX carries more than 300 brands in its portfolio. Read full story

by Stuart Wilson, Thursday 6 September 2018

Rashi Peripherals launches consumer roadshow

Fast-growing Indian distributor Rashi Peripheals has kickstarted a series of consumer roadshows. The events are called ‘Touching Everyone’s Life (TEL)’ and organised in collaboration with Western Digital, SanDisk, Plantronics, Fitbit, Belkin and Lenovo. TEL aims to offer hands-on experience of latest product innovations in lifestyle tech to end-users. Starting in Mumbai, TEL is set to reach out to over 30 ‘B’ and ‘C’ class cities and towns across India. TEL will explore untapped markets and help the brands increase their footprint in the country. Read full story

by Stuart Wilson, Wednesday 5 September 2018

Rashi Peripherals concludes SI partner scheme

Fast-growing Indian distributor Rashi Peripherals has rolled out a systems integrator (SI) partner scheme to penetrate into emerging tier three and tier four markets and reach out to the last mile of partners. Aimed at updating partners on the latest component products and generating demand, the scheme received an overwhelming response from SI partners, according to Rashi Peripherals. Read full story

by Stuart Wilson, Monday 20 August 2018

New Global Buyer Programme announced for DISTREE EMEA 2019 channel event

DISTREE Events has launched a new Global Buyer Programme (GBP) for its flagship hosted buyer tech and consumer electronics (CE) channel event. For the first time, a selection of VIP distributors, retailers and e-tailers from Asia and the Americas will be invited to next year’s DISTREE Europe, Middle East and Africa (EMEA), which takes place in Monaco from February 19-22nd 2019. Read full story

by Stuart Wilson, Wednesday 25 July 2018

Rashi Peripherals targets new markets in India

Fast-growing Indian distributor Rashi Peripherals conducted a five-city Partner Connect event to drives its channel engagement in specific. The objective of the event series, organised in association with Lenovo, was to make partners aware of Lenovo’s portfolio and showcase latest technology innovations in notebooks, desktops and displays. Rashi Peripherals is the exclusive distributor for Lenovo Visuals in India. Read full story

by Stuart Wilson, Tuesday 26 June 2018

Rashi Peripherals holds annual review event

India-based distributor Rashi Peripherals held a two-day annual business review (ABR) conference in Mumbai. The event gathered Rashi Peripherals’ senior team from across the country to evaluate performance during the last 12 months and to outline the company’s future development vision. Krishna Choudhary, co-founder, and director at Rashi Peripherals, speaking at the event, stated: “The previous year was indeed tough as the industry went through a lot of turns and twists post-GST regime.” Read full story

by Stuart Wilson, Monday 14 May 2018

SonicWall signs LinkQuest in Pakistan

Security solutions provider SonicWall has re-entered the Pakistan market through a tie-up with in-country distributor LinkQuest. As an authorised distributor LinkQuest will offer SonicWall’s security products and solutions to its channel partners and customers. Shahnawaz Sheikh, sales and channel director for SonicWall META & CEE, said: "Pakistan has always been a key market for us, but unfortunately during our acquisition period with Dell, we had to realign certain territories and had to let Pakistan go to APAC region. Now, as we emerge out of Dell merger, we took a conscious decision to bring Pakistan back to Middle East region and support it from Dubai.” Read full story

by Stuart Wilson, Thursday 22 March 2018

Fox-IT and Ingram Micro sign deal in Asia

Fox-IT and Ingram Micro Asia have announced a partnership agreement which will see them work together with the aim of making the Asian market digitally safer. The partner agreement allows Ingram Micro Asia to deliver the high certified security levels to its customers through the one-way network connection of the Fox DataDiode, preventing unwanted access to corporate networks and critical systems, without impeding the free flow of information. Read full story

by Stuart Wilson, Wednesday 7 March 2018

Redington unveils new brand identity

Distributor Redington has whipped the covers off its new global brand identity including a new logo and tagline. The distributor has significant presence in India, South Asia, Middle East, Turkey and Africa with sales running at approximately US$6 billion per annum. Established in Chennai in 1993, Redington’s new tagline is ‘Seamless Partnerships’. With a strong network of 37,500 partners, Redington currently distributes more than 200 brands across 24 markets. Read full story

by Stuart Wilson, Monday 26 February 2018

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