April 21, 2021

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Linksys confirmed for DISTREE Africa 2015

Global networking brand Linksys has confirmed its participation at this month’s DISTREE Africa channel event. Linksys will use its presence at the event to make contact with channel partners across the region. Linksys, which recently became the first company to have sold 100 million routers since its launch, plans to maintain a leadership position by expanding its channel reach within Africa. Read full story

by Stuart Wilson, Tuesday 2 June 2015

Almasa plans to extend African channel reach

UAE-based distributor Almasa plans to explore new business opportunities in Africa as it looks to extend its coverage beyond its core Middle East markets. The Almasa team will participate in the upcoming DISTREE Africa 2015 to meet channel partners from across the region. Read full story

by Stuart Wilson, Tuesday 2 June 2015

Logicom eyes African channel expansion

French device brand Logicom plans to expand its presence in Africa and will use the upcoming DISTREE Africa 2015 channel event to meet potential partners from across the region. Rédha Abdessemed, EMEA sales manager at Logicom, said: “The key goal is to make Logicom known across the territory as an innovative French expert in smartphones, tablets and Internet of Things (IoT) solutions. The aim at DISTREE Africa is to sign partnerships with channel partners within target markets.” Read full story

by Stuart Wilson, Thursday 28 May 2015

Jumia doubles warehouse space in Ivory Coast

African e-tailer Jumia has doubled the size of its Ivory Coast warehouse as the company continues to grow rapidly. Jumia relocated its Treichville warehouse to a brand new 2,000 square metre facility in the industrial zone of Koumassi, a suburb of Abidjan. The new high-tech warehouse is twice the size of the previous facility. Read full story

by Stuart Wilson, Wednesday 27 May 2015

Solid Visions offers channel gateway to Zimbabwe

DISTREE Africa 2015 will open up a wealth of new channel development opportunities for exhibitors. The event brings together the continent’s most influential technology and consumer electronics (CE) channel partners in one place at one time. Zimbabwe-based distributor Solid Visions has confirmed its participation at DISTREE Africa and will look to add new brands to its portfolio at the event. Read full story

by Stuart Wilson, Wednesday 27 May 2015

VMK plans retail expansion

African device brand VMK recently opened a store in Abidjan, Ivory Coast. VMK plans to expand its store network to cover five countries in the region by the end of the year. The Abidjan outlet exclusively sells VMK products and marks the beginning of the Congolese company’s expansion beyond its borders. The Abidjan VMK store, which will employ around 10 people, is an addition to VMK’s existing store in Brazzaville, Congo. Read full story

by Stuart Wilson, Friday 22 May 2015

INTERVIEW: Craig Dawson, AMD

Components vendor AMD will demonstrate its long-term commitment to African channel partners at next month’s DISTREE Africa 2015. The three-day event gathers senior executives from technology and consumer electronics (CE) vendors, distributors and retailers together in one place at one time. Channel EMEA caught up with Craig Dawson, business development manager for Africa at AMD, to discuss the vendor’s regional plans and ambitions. Read full story

by Stuart Wilson, Friday 22 May 2015

Ingram Micro launches in Morocco

Distribution giant Ingram Micro has opened a new subsidiary in Casablanca, Morocco. The new office is the company’s first official presence in French speaking North Africa and will service one of the fastest growing IT markets in the region. Ingram Micro’s new operation will initially hold distribution rights for Microsoft, Oracle, Juniper Networks and NetApp. The distributor is in negotiations to add further brands to its North African portfolio. Read full story

by Stuart Wilson, Tuesday 19 May 2015

Acer launches wave of new products

Hardware giant Acer has unveiled a number of new products across a range of different form factors at a launch event in New York. Acer’s full device offering, ranging from 1” to 100” screens, aims to offer enhanced opportunities for productivity, education, entertainment, gaming and connecting. Acer is a Gold Sponsor at May’s DISTREE Middle East event, and a Silver Sponsor at June’s DISTREE Africa, giving the brand a powerful opportunity to meet the most influential consumer technology retailers and e-tailers in both regions. Read full story

by Stuart Wilson, Monday 27 April 2015

ZTE launches 4G devices in Ethiopia

Chinese telecoms brand ZTE has launched its 4G phones in Ethiopia, unveiling the products in Addis capital city Ababa. ZTE hopes that demand in Ethiopia will assist its continued expansion within the Africa market. ZTE has also signed world famous Ethiopian long-distance athlete Haile Gebresilassie as a brand ambassador for its products. Gebresilassie, 42, has won two Olympic gold medals and four World Championships. Read full story

by Stuart Wilson, Friday 24 April 2015

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