HOME DISTREE Africa 2015 unites regional channel community
The 2nd annual DISTREE Africa created new channel business opportunities for participating technology and consumer electronics (CE) brands. The event gathered more than 310 industry delegates. During the three-day event, hundreds of one-on-one meetings took place between delegates with many new distribution and retail deals agreed on site.
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African DISTREE Diamond Award winners announced
DISTREE Events launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series continued in Nairobi on Thursday June 11th, forming part of the 2nd annual DISTREE Africa retail channel event. The recipients of DISTREE Diamond Awards were determined using on-site live voting feedback from retailers and e-tailers participating in the event. Brother and Huawei picked up two awards each with AMD, Ctroniq, Linksys, Logicom, Mitsumi, Panzerglass and Quantum winning one each.
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Quantum to sign Slot in Nigeria
Mobile device brand Quantum is poised to expand its distribution reach into Nigeria. After a successful meeting at DISTREE Africa, Quantum has struck a verbal agreement to appoint Slot as a distributor and retail partner in Nigeria. This week’s DISTREE Africa allows technology and consumer electronics (CE) brands to meet senior executives and top buyers from the continent’s most influential channel partners.
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PC World Kenya urges vendors to change approach
Bobby Gadhia, CEO at retailer PC World in Kenya, has urged technology vendors to change the way they approach African markets. Speaking during a panel discussion at DISTREE Africa, Gadhia said: “Most vendors are hungry for business in Africa, but the most important thing now is for them to shift from a product and price approach and to start building real channel relationships in the region. Copy and paste strategies that work elsewhere may not work here, so a great deal of localisation is needed.”
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Acer outlines African channel priorities
Leading vendors outlined their priorities for African channels during a panel discussion at this week’s DISTREE Africa event in Nairobi. Rajesh Mohan, Country Sales and Distribution Manager for West, East and Central Africa (WECA) at Acer, said: “We have several priorities in Africa including reducing the weeks of consumer inventory that are held in the channel, which will help our partners. We also want to put some real focus on developing Acer’s commercial channels in Africa.”
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Lenovo plans new structure for Southern Africa
Lenovo plans to change the way it manages markets in Southern Africa from next month. Responding to a question during a panel discussion at DISTREE Africa, David Caleb, senior manager West, East & Central Africa (WECA) at Lenovo Africa, commented: “From next month Southern Africa will be treated as a separate region on its own by Lenovo - separate from South Africa.”
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Ricoh eyes expansion in fast-growing African markets
Ricoh, a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services is participating at DISTREE Africa 2015, which runs from 10th to 12th June. The company is keen to expand its business in Africa and is looking to ramp up partnerships with established resellers in the region. As part of its international growth strategy Ricoh ITDC has expanded into Belarus and CIS region, Czech Republic, Slovakia, North Africa, as well as the Middle East and Gulf region in the last twelve months.
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DISTREE Africa reveals line-up for vendor panel
DISTREE Africa gets underway today with a packed agenda of conference sessions and one-on-one meetings. The opening day of the technology and consumer electronics (CE) channel event includes a vendor panel discussion focused on the latest market trends shaping African markets. The vendor panel discussion begins at 14:50 today and includes representatives from Acer, Huawei, Lenovo, Linksys, Quantum and Ricoh.
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DISTREE Africa 2015 opens with 270-plus senior executives confirmed to attend
The 2nd annual DISTREE Africa begins today with more than 270 delegates registered to attend the three-day event. DISTREE Africa runs from June 10th to 12th in Nairobi, Kenya. DISTREE Africa gives technology and consumer electronics (CE) brands and distributors a unique opportunity to hold pre-scheduled one-on-one meetings with senior executives from the region’s most influential retailers and e-tailers.
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DISTREE Diamond Awards global rollout continues
DISTREE Events has launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series will continue at a Gala Dinner in Nairobi on June 11th, forming part of DISTREE Africa 2015. The recipients of DISTREE Diamond Awards will be determined using on-site live voting from retailers and e-tailers participating in the event.
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