HOME NUU Mobile expands MEA channel reach
Fast-growing smartphone brand NUU Mobile continues to accelerate its channel reach across the Middle East & Africa (MEA) region. Noour Ali, global sales director at NUU Mobile, said: “We have recently signed Al Futtaim as a distributor for the UAE market, One Trading for Egypt and Amtel Limited to cover Kuwait. We have also signed Smart Connections for the growing markets in Tanzania and Kenya.”
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CTRONIQ succeeds with Carrefour in Kenya
Consumer technology brand CTRONIQ scored a huge success with retailer Carrefour in Kenya with its recent Black Friday promotion. A strong social media campaign, backed up by aggressive price points, saw hundreds of CTRONIQ LED televisions sold in just a few hours. The offer was only available on Friday 23rd November for shoppers visiting Carrefour’s retail outlets in Nairobi.
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Ipswitch signs Ingram Micro for META
Ipswitch, a producer of file transfer and network management software, has announced a distributor partnership with Ingram Micro, one of the largest technology distributors in the META (Middle East, Turkey and Africa) region. Channel partners and resellers across the Middle East now have better access to Ipswitch IT management solutions through Ingram Micro.
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I-Life picks up Microsoft business expansion award
Consumer electronics brand I-Life has won a ‘Business Expansion FY 18’ award from Microsoft, recognising its consistent growth and expansion in the Middle East, Turkey, Africa and CIS region. I-Life’s products are aimed at budget-smart consumers. Citing IDC statistics, I-Life claims that it took the top spot in the entry-level notebook and tablet category for 2017 in the Middle East and Africa region.
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Ingram Micro appointed as Forcepoint VAD in MEA
Ingram Micro has signed a Middle East & Africa (MEA) distribution deal with cybersecurity outfit Forcepoint. Under the terms of the deal, Ingram Micro is authorised to distribute the complete Forcepoint offering in 23 countries across the MEA region including Afghanistan, Algeria, Bahrain, Cameroon, Egypt, Gabon, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Libya, Mali, Malta, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Senegal, Tunisia, the UAE and Yemen.
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Ingram Micro launches IoT unit in META region
Distributor Ingram Micro has launched an IoT (Internet of Things) business unit in the Middle East, Turkey and Africa (META) region. Over the last 24 months, Ingram Micro has launched several solutions-based business units including ones for cloud technology, cybersecurity and physical security. These centres of excellence have positioned the company to become a leader in these high growth segments, supporting the channel in the region and beyond.
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Redington unveils new brand identity
Distributor Redington has whipped the covers off its new global brand identity including a new logo and tagline. The distributor has significant presence in India, South Asia, Middle East, Turkey and Africa with sales running at approximately US$6 billion per annum. Established in Chennai in 1993, Redington’s new tagline is ‘Seamless Partnerships’. With a strong network of 37,500 partners, Redington currently distributes more than 200 brands across 24 markets.
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Dell EMC appoints Mitsumi as African distributor
Mitsumi Distribution has been appointed by Dell EMC Middle East as an authorised distributor for the Africa region. Mitsumi claims that the move demonstrates Dell EMC’s confidence in the distributor to grow the brand across the region. Mitesh Shah, managing director at Mitsumi Distribution, said: “Over the last two years, we have invested heavily in our team and business to ensure we have the correct skill sets in place to drive growth and capture the Middle East & Africa market share.”
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Ingram Micro adds GFI Software rights in MEA
Distributor Ingram Micro has signed a Middle East and Africa (MEA) distribution deal with secutity and communications software provider GFI Software. Building on its existing relationship with GFI Software in Turkey and Australia, this new agreement will allow Ingram Micro to distribute GFI’s complete range of IT solutions to channel partners in 17 additional countries, including Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Lebanon, Libya, Kuwait, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, UAE and Yemen.
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Tech retailers, e-tailers and marketplaces from 20-plus countries confirmed for DISTREE Middle East
More than 160 senior executives from retailers, e-tailers and online marketplaces have already confirmed their participation at DISTREE Middle East, which takes place from May 8-10th at the Meydan Hotel in Dubai. The three-day event allows consumer tech vendors and brands to showcase their portfolio and pre-schedule one-on-one meetings with retail channel executives from across the wider Middle East region.
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