HOME INTERVIEW (PART 2): Haider Salloum, Microsoft
Channel EMEA is an official media partner for the inaugural SMB Channels Middle East event, set to take place in May 2017 in Dubai. In the run-up to next year’s event, we’re running a series of in-depth interviews with major vendors in the Middle East to understand their SMB channel priorities and strategy. The second part of our in-depth interview with Haider Salloum, channel sales director – SMB, Microsoft Gulf, explores how and why resellers are making the transition to cloud-based business models and the growing significance of ISVs in the region.
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INTERVIEW: Haider Salloum, Microsoft Gulf
Channel EMEA is an official media partner for the inaugural SMB Channels Middle East event, set to take place in May 2017 in Dubai. In the run-up to next year’s event, we’re running a series of in-depth interviews with major vendors and VADs in the Middle East to understand their SMB channel priorities and strategy. Next up in the series is the first part of a two-part interview with Haider Salloum, channel sales director – SMB, Microsoft Gulf.
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Canon research highlights MENA opportunities
Organisations in the Middle East and North Africa (MENA) region are taking steps to embrace the ‘Office of the Future’ concept, revolutionising how their employees work and operate. This is evident in the Office Insights 2016 report released by Canon which states that 63% of organisations in the MENA region see value in the ability to print remotely from a smartphone, tablet or laptop.
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TechAccess trains partners on Extreme Networks
Middle East VAD TechAccess has successfully concluded its first technical training session for new partners of Extreme Networks. Partners were introduced to TechAccess’ business model, given an overview of Extreme Networks’ products and solutions, and received immersive training on basic switch configuration at TechAccess’ state-of-the-art solutions centre in Dubai.
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Security Triggers appoints Al Farqad
Security Triggers, a master distributor company for G Data Software, has appointed Al Farqad Technology as a new distributor in Bahrain. Al Farqad will represent and distribute the entire range of G Data security products. Salah Aldeen Sabouni, managing director at Security Triggers, commented: “We are delighted to be working with Al Farqad Technology to place G Data security products in the growing IT market in Bahrain, where they are already well-established.”
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INTERVIEW: Peter Oganesean, HP
Channel EMEA is an official media partner for the inaugural SMB Channels Middle East event, set to take place in 2017. In the run-up to next year’s event, we’re running a series of interviews with major vendors and VADs in the Middle East to understand their SMB channel priorities and strategy. Next up in the interview series is Peter Oganesean, regional manager HP Inc. UAE and Iraq.
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Sophos announces new MEA partner programme
Network and endpoint security outfit Sophos has announced a new partner programme for resellers in the Middle East and Africa (MEA), to help channel partners achieve their growth objectives with competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification and other programmes.
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A10 Networks signs Shifra as Middle East VAD
Application networking and security outfit A10 Networks has signed Shifra as a Middle East VAD. The deal will enable Shifra’s regional channel partners to offer A10 Networks’ technology solutions to enterprise customers across the Middle East. Shifra plans to help A10 further expand in the region by developing a strong channel network and focusing on partner enablement.
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Xerox MEA appoints new marketing head
Xerox has appointed Pui Chi Li as the head of marketing for Middle East and Africa (MEA). Chi will oversee Xerox marketing and communications activities, technology product and offering management, strategic pricing, sales enablement and lead generation initiatives across the MEA region.
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New robotics and innovation store to open in Dubai
Distributor Action To Action will open a robotics and innovations store in Dubai called Innovators, which will be located at Dubai Festival City. The new retail concept is dedicated to visualising the future transformation of consumer electronics retail, according to Action To Action. The store opens to the public on July 3rd, and will feature more than one hundred innovative robotics and unique brands such as EZ Robot, Wonder Workshop, DTS Robotics, Amaryllo, Quitbit, and Sen.se, among others.
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