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Components giant AMD has invited channel partner employees to become a ’secret agent whose task is to thwart the evil Zed’s plans for world domination’. No it’s not the latest development in AMD’s ongoing market share battle with fierce rival Intel. It’s actually a bespoke pan-European partner engagement programme created by Total Marketing Network (TMN), which combines multi-lingual game-based learning for channel partner employees.
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AirMagnet attracted to Westcon
Channel powerhouse Westcon Group has struck a distribution agreement covering Europe and the Middle East with AirMagnet, a global provider of intrusion detection and prevention systems for wireless networks. Westcon will carry AirMagnet’s entire product portfolio and will focus initially on channel sales in the French and Spanish markets.
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Paessler launches reseller programme
Network monitoring tools supplier Paessler has launched a new reseller partner programme. The four-tiered programme, developed for software resellers and consulting partners, claims to offer partners new prospects for customer retention and long-term revenues.
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Ingram Micro grabs VMware Nordic rights
Distribution behemoth Ingram Micro has signed a distribution deal with VMware for the Nordic region. Ingram will offer the full breadth of VMware’s virtualisation solutions to its IT reseller base in the region. The deal builds on Ingram Micro’s existing distribution agreements with VMware covering Germany, North America and Australia.
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Global IT services giant EDS has acquired UK-based managed security services provider Vistorm. The financial terms of the deal were not disclosed. EDS claims that the deal creates one of the largest information assurance and managed security services firms in Europe.
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Westcon adds €45m credit facility
Networking distributor Westcon Group has announced a new €45m credit facility in Europe. The three-year committed invoice financing will be used to increase Westcon’s European liquidity as the company continues its organic and acquisition-led growth strategy.
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Avnet named Fibrenetix master distributor
Avnet Technology Solutions has been appointed as ‘master distributor’ in Europe for Fibrenetix, a RAID systems manufacturer. Avnet will work with Fibrenetix existing distributors to provide sales and marketing support and look to expand the market for RAID products.
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Tech Data confirms Scribona deal
Global distribution giant Tech Data has struck a deal to acquire assets from Nordic IT distribution outfit Scribona, which has operations in Sweden, Finland and Norway. Tech Data reckons the deal means it can better serve customers and vendor partners in the Nordic region and also better leverage investments in European IT and logistics infrastructure.
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A report commissioned by Logitech has claimed that households across Europe are now full of expensive technology that most people have no idea how to control. The report estimated that Europeans now have an incredible US$550 billion worth of consumer electronics and home entertainment technology crammed into their homes.
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All eyes on HP’s channel vision
The channel changes occurring in the US have a habit of eventually filtering through to the EMEA region. Bearing this in mind, ChannelEMEA takes a closer look at some of the announcements that grabbed the headlines during HP’s Americas Partner Conference this week.
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