March 25, 2017

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SSD adoption in PCs climbs in Western Europe

The adoption rate of solid-state drives (SSDs) in notebooks and desktops is steadily rising, according to latest data published by CONTEXT, the European IT market research company. In total, 27% of notebook volumes sold through Western Europe’s largest distributors in the second quarter of 2016 featured SSDs, compared to 19% in the same quarter a year ago. SSD share in desktop volume sales rose to 16% in the second quarter of 2016 from 6% a year earlier. Read full story

by Stuart Wilson, Tuesday 13 September 2016

Darty boosts margins with Mirakl marketplace

Marketplace platform provider Mirakl reckons that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl marketplace solution in 2014. According to a new case study published by Forrester Research, Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, dedicate adequate employee resources, and take advantage Mirakl’s marketplace platform versus custom building their own solution. Read full story

by Stuart Wilson, Friday 19 August 2016

Western European reseller channel eyes security opportunity

The Western European IT channel is gearing up to ride a wave of new demand for security products as customers rush to adopt mobile and cloud services to support their businesses, according to the latest ChannelWatch survey from CONTEXT. Over 2,000 IT resellers in the UK, France, Germany, Italy, Spain and Portugal were surveyed at the beginning of 2016 for the report. In terms of growth prospects for the year, security was the number one rated category. Read full story

by Stuart Wilson, Monday 15 August 2016

Chinese gaming market hits US$21.1 billion in 2015

The gaming market remains a bright spot for the global technology market, with China encapsulating the huge potential for sales and margins the sector represents. The latest research from IDC claims that the number of gamers in China hit 530 million in 2015 with another 24 million expected to become gamers in 2016. China’s gaming market – defined by IDC as both software and consoles – was worth US$21.1 billion in 2015. Read full story

by Stuart Wilson, Monday 15 August 2016

Russian market rebound possible in 2017

The latest research by PMR has laid bare the IT market downturn that occurred in Russia. The IT market in Russia slumped by almost a third in Euro terms in 2015 to fall below €10 billion (US$11.09 billion). Short term forecasts assume the market will continue to drop in 2016, while a bounce-back is possible in 2017, according to PMR. Read full story

by Stuart Wilson, Tuesday 9 August 2016

Jan Kaempfer, Panasonic

Right now there is a battle taking place in the device market. Don’t be taken in by the latest shiny eye-pleasing device is the recommendation from Panasonic’s Jan Kaempfer. Read full story

by Stuart Wilson, Tuesday 9 August 2016

Canon research highlights MENA opportunities

Organisations in the Middle East and North Africa (MENA) region are taking steps to embrace the ‘Office of the Future’ concept, revolutionising how their employees work and operate. This is evident in the Office Insights 2016 report released by Canon which states that 63% of organisations in the MENA region see value in the ability to print remotely from a smartphone, tablet or laptop. Read full story

by Stuart Wilson, Monday 8 August 2016

Juan Bezón, PCCI Group

Juan Bezón, chief commercial officer at outsourcing company PCCI Group, explains why customer service continues to truly define customer experience. Read full story

by Stuart Wilson, Wednesday 6 July 2016

CONTEXT highlights VR retail channel opportunity

Market analysis firm CONTEXT’s latest consumer research has highlighted virtual reality (VR) headsets and accessories as a strong growth opportunity for European technology retailers. A whopping 79% of those questioned said that the ability to demonstrate a VR solution was an important factor in deciding which channel they would buy a VR headset from. That’s music to the ears of retailers that maintain a strong network of bricks and mortar stores, giving them a solid advantage over pure play e-tailers. Read full story

by Stuart Wilson, Tuesday 5 July 2016

Digital intelligence vital for consumer technology brands

Channel data management (CDM) solutions provider Zyme has released research findings that show digital intelligence to be the new battleground for brands wanting to exceed consumer expectations and gain increased levels of customer confidence online. Whilst increasing sales is perhaps an unsurprising priority for 81% of the UK businesses questioned in the independent survey, improving sales insight and performance was close behind at 66%. Improving the customer buying experience was also deemed to be important by 60%. Read full story

by Stuart Wilson, Sunday 5 June 2016

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