HOME Darty boosts margins with Mirakl marketplace
Marketplace platform provider Mirakl reckons that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl marketplace solution in 2014. According to a new case study published by Forrester Research, Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, dedicate adequate employee resources, and take advantage Mirakl’s marketplace platform versus custom building their own solution.
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CONTEXT highlights VR retail channel opportunity
Market analysis firm CONTEXT’s latest consumer research has highlighted virtual reality (VR) headsets and accessories as a strong growth opportunity for European technology retailers. A whopping 79% of those questioned said that the ability to demonstrate a VR solution was an important factor in deciding which channel they would buy a VR headset from. That’s music to the ears of retailers that maintain a strong network of bricks and mortar stores, giving them a solid advantage over pure play e-tailers.
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DISTREE Russia ends after successful 13th annual technology channel event
The 13th annual DISTREE Russia ended yesterday with hundreds of senior channel executives attending the two-day event. DISTREE Russia took place from June 22nd to 23rd in St. Petersburg, Russia. DISTREE Russia allowed technology brands and suppliers to hold pre-scheduled one-on-one meetings with top resellers and retailers inside Russia. Thousands of pre-scheduled meetings took place between delegates as DISTREE Russia confirmed its position as the premier annual event for technology companies looking to manage, build or launch routes-to-market within Russia.
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Dixons Carphone takes next step in smart home management
Connected World Services (CWS), a division of retail giant Dixons Carphone, has announced a partnership with Zonoff to offer an IoT-enabled home management and services platform to companies throughout Europe. Zonoff’s leading Consumer IoT technology combined with CWS’ honeyBee platform creates a smart end-to-end platform that companies can use to provide consumers with technology support within their homes.
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DISTREE Russia opens with hundreds of B2B and B2C channel partners confirmed to attend
The 13th annual DISTREE Russia began today with hundreds of senior channel executives registered to attend the two-day event. DISTREE Russia & CIS runs from June 22nd to 23rd in St. Petersburg, Russia. DISTREE Russia allows technology brands and suppliers to hold pre-scheduled one-on-one meetings with top resellers and retailers inside Russia.
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New robotics and innovation store to open in Dubai
Distributor Action To Action will open a robotics and innovations store in Dubai called Innovators, which will be located at Dubai Festival City. The new retail concept is dedicated to visualising the future transformation of consumer electronics retail, according to Action To Action. The store opens to the public on July 3rd, and will feature more than one hundred innovative robotics and unique brands such as EZ Robot, Wonder Workshop, DTS Robotics, Amaryllo, Quitbit, and Sen.se, among others.
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Elari to showcase smart gadgets at DISTREE Russia
Elari claims to offer smart gadgets for smart people. The company will showcase its portfolio to Russia’s most influential consumer technology e-tailers, retailers and distributors at this week’s DISTREE Russia channel event in St. Petersburg. Elari’s innovative consumer technology portfolio includes the Cardphone, a super-slim credit card sized anti-smartphone weighing only 42g that can operate as a standalone mobile phone or sychronise with a smartphone.
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DISTREE Russia conference programme offers deep insight into in-country channel trends
DISTREE Russia allows technology brands and suppliers to hold pre-scheduled one-on-one meetings with top resellers and retailers inside Russia. DISTREE Russia takes place in St. Petersburg on the 22-23 June 2016. This year’s event will see separate business-to-business (B2B) and business-to-consumer (B2C) channel events held simultaneously for the first time. DISTREE Russia 2016 includes a series of workshops, boardroom sessions, panel discussions and keynote speeches.
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Majid Al Futtaim opens first Carrefour in Nairobi
Majid Al Futtaim has opened the first Carrefour hypermarket in Nairobi, Kenya. The French retail franchisees’ entry into the Kenyan market marks a significant milestone in the Company’s massive expansion plans into the African continent. The new hypermarket is located in the newly opened Hub shopping mall in the Karen suburb of Nairobi and offers more than 30,000 items including home appliances and electronics. The hypermarket spans 5000 square metres of shopping space.
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Finlux TV brand enters Kenya with Jumia
TV brand Finlux has entered the Kenyan market through a tie-up with online marketplace and e-tailer Jumia. The Finlux TV brand is part of Vestel – the third largest TV manufacturer in the world and largest in Europe, according to the company. Finlux TVs are being sold on Jumia’s Kenya site with the products quality checked, stocked and shipped by Jumia.
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