April 18, 2021

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Smartworld becomes Adtran reseller

Middle East IT services outfit Smartworld has signed a reseller agreement with networking and communications kit vendor Adtran. The agreement will allow Smartworld access to Adtran’s product portfolio of more than 1,700 solutions for resale in the UAE. Smartworld has already had success selling Adtran’s switching solutions. Read full story

by Stuart Wilson, Tuesday 15 March 2011

WD meets Middle East channel partners

Hard drive giant WD hosted a forum in the UAE for retailers and resellers earlier this month. The event, which was held in Dubai, attracted more than 80 attendees keen to discuss the future development of the storage market in the UAE and wider Middle East region. Topics covered included the latest storage technologies, capacity requirements, and interface evolutions. Read full story

by Stuart Wilson, Tuesday 15 March 2011

Databox goes gold with Polycom

Databox, FVC’s authorised Polycom partner in Tunisia, has achieved gold level certification through the Polycom choice partner programme. The partner certification programme publicly recognises channel partners that have grown their organisation with proven experience in Polycom’s collaborative communication solutions. Read full story

by Stuart Wilson, Tuesday 15 March 2011

Computerlinks plans virtualisation events

VAD outfit Computerlinks is planning a UK channel road show to educate partners on the impact of virtualisation and cloud technologies on the data centre. The events are designed to equip resellers with the tools required to meet the increasingly complex needs of their clients. Events are planned for London, Cambridge and Oxford in conjunction with a number of Computerlinks technology partners. Read full story

by Stuart Wilson, Friday 11 March 2011

FVC launches partner programme

As if keeping tabs on every single vendor partner programme wasn’t hard enough, Middle East and North Africa (MENA) VAD FVC has created its own scheme for its reseller base. FVC’s channel enablement, empowerment and rewards (Cheer) programme will aim to assist and motivate partners to bring in real revenues around emerging technology opportunities. Read full story

by Stuart Wilson, Wednesday 9 March 2011


Top distributors, retailers and e-tailers from across the EMEA region were invited to attend DISTREE XXL 2011, the premier event for the regional ICT and CE channel, which took place from February 8-11th in Monaco Read full story

by Stuart Wilson, Tuesday 8 March 2011

IDC predicts European cloud impact

Research house IDC has come up with its top ten cloud predictions for the European software market in 2011. IDC reckons that the cloud, which it defines as packaged software solutions licensed as subscriptions and delivered over the internet, will have a profound impact on software vendors, business models, security, cloud use cases as well as IT managers and directors. Read full story

by Stuart Wilson, Tuesday 8 March 2011

Blue Coat launches cloud partner programme

Web security and WAN optimisation outfit Blue Coat has become the latest vendor to unveil a new cloud partner programme to help resellers shift cloud service solutions. The cloud partner programme claims to offer a quick and easy path for resellers to push Blue Coat’s cloud service. Read full story

by Stuart Wilson, Monday 7 March 2011

Cisco launches partner advisor service

Networking giant Cisco has launched a new service giving 24,000 select and registered partners access to personalised sales support. The new partner advisor gives small business and midmarket resellers immediate sales support via click-to-chat or phone. The initial rollout includes capability to offer the service to 7,000 partners in Europe. Read full story

by Stuart Wilson, Thursday 3 March 2011

Emitac named as Microsoft direct LAR

Microsoft Gulf has appointed systems integrator Emitac enterprise solutions (EES) as a direct large account reseller (DLAR). As part of Microsoft’s DLAR programme, Emitac joins a list of only four partners in the UAE that have the ability to sell enterprise agreements of Microsoft solutions and technologies directly to large and medium companies in the country. Read full story

by Stuart Wilson, Wednesday 2 March 2011

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