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Axilspot, a global vendor in enterprise wireless networking, has announced the launch of its operations in the Middle East and Africa (MEA) region. As part of its regional expansion plans, the company will appoint distributors and strengthen its channel network by recruiting partners across the region. Axilspot offers enterprise wireless connectivity solutions including wireless access points, bridges, base station, enterprise WLAN management platforms and PoE switches.
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Marvo to expand EMEA channels for gaming kit
China-based brand Marvo will look to expand its distribution reach in the Europe, Middle East and Africa (EMEA) region in 2017. With a comprehensive portfolio of gaming products and accessories, Marvo will attend DISTREE EMEA 2017 in February in Monaco to meet face-to-face with senior executives from the region’s leading consumer tech distributors. Lily Zhang, sales manager at Marvo, said: “Our goal from attending DISTREE EMEA is to look for new partners and distributors that we can create win-win relationships with."
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Fossil VP claims style will drive Middle East wearables growth
Preston Moxcey, VP at accessories manufacturer Fossil Group and GM of wearables brand Misfit, reckons that style will be the driving factor behind the growth of wearables in the Middle East market. Wearable devices may not have exploded onto the scene in the Middle East as projected by some industry quarters but, with time, they have wiggled their way into consumers’ lives. Fitness trackers and activity monitors, for example, are a common sight on wrists, and sporting a smartwatch doesn’t warrant quite as many inquisitive stares as it did some time ago.
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Vuzix to showcase iWear video headphones
Vuzix will showcase its iWear video headphones to consumer tech distributors at DISTREE EMEA 2017, which takes place from February 21-24th in Monaco. With 400-plus senior executives from the region’s top distributors set to gather in one place at one time, the event is the ultimate channel gateway for consumer tech products. The iWear video headphones tap into two of DISTREE EMEA’s 2017 focus categories: gaming and mobile.
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Avnet to distribute Docker in EMEA
Distributor Avnet has signed an EMEA distribution agreement with Docker to offer partners in the UK, Ireland, Germany and France, commercial support and products from the Docker product range. As part of this agreement, Avnet will distribute Docker Datacentre, an integrated platform for developers and IT to collaborate, bringing improved security, policy and controls to the application lifecycle without sacrificing agility or application portability. Avnet will also distribute CS Engine.
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Cisco hands out Middle East channel awards
Networking giant Cisco recognised sixteen partners from the Middle East region for their outstanding performance in 2016 during its annual partner conference which took place in San Francisco, California. The Cisco partner summit awards are designed to recognise best-in-class business practices and serve as a model to the industry within their respective countries and regions. Areas of consideration include innovative practices, architecture-led successes, strategic business outcome-focused programmes, seizing new opportunities and sales approaches.
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Nuvias Group, the pan-EMEA VAD, has become a member of the HID advantage partner programme. The loyalty-based programme provides partners with the ability to evolve their relationship with HID Global for scalability and overall growth. Nuvias Group provides a wide range of value-added services for reseller partners, including sales, marketing and technical support. As a member of the HID advantage partner programme, Nuvias works closely with HID Global to enhance end user value. Nuvias will distribute HID’s full range of identity and access management (IAM) solutions.
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Ipswitch expands EMEA operations
IT and network management software company Ipswitch has opened a permanent EMEA centre of excellence at Citypoint, Galway, Ireland. The permanent office location signifies a substantial investment for the company and supports its EMEA growth strategy. Twelve research and development, sales and technical support team members will initially move in with a plan to increase headcount up to 60 in line with the positions announced in March 2016.
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Canon honours Emax, Carrefour, Media Square and Extra
Canon Middle East, a leader in imaging solutions, reinforced its commitment to channel partners at its latest regional awards. The awards formed part of a two-day ‘Imaging Inspired’ event that saw 170 decision makers from Canon’s tier one and tier two channel partners from across the Middle East region gather together. In the Middle East region, Emax UAE bagged the Canon Middle East performance award for 2016 in the DSLR and lens category, considered a prime business area for Canon.
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Mohammed Al-Moneer, A10 Networks
An application delivery controller (ADC) refresh is a chance to look to the future and optimise your network for not only the applications you have in place today, but what you will have tomorrow.
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