June 23, 2018

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AMD trains secret agents

Components giant AMD has invited channel partner employees to become a ’secret agent whose task is to thwart the evil Zed’s plans for world domination’. No it’s not the latest development in AMD’s ongoing market share battle with fierce rival Intel. It’s actually a bespoke pan-European partner engagement programme created by Total Marketing Network (TMN), which combines multi-lingual game-based learning for channel partner employees. Read full story

by Stuart Wilson, Friday 25 April 2008

AirMagnet attracted to Westcon

Channel powerhouse Westcon Group has struck a distribution agreement covering Europe and the Middle East with AirMagnet, a global provider of intrusion detection and prevention systems for wireless networks. Westcon will carry AirMagnet’s entire product portfolio and will focus initially on channel sales in the French and Spanish markets. Read full story

by Stuart Wilson, Thursday 24 April 2008

Parrot plans Middle East retail boost

Wireless mobile phone accessories vendor Parrot is preparing to boost its Middle East retail channel activities. The company’s participation at this year’s Digital Consumer Channel (DCC) event in Fujairah will provide the platform for reinforcing and developing relationships with retailers in the Gulf. Read full story

by Stuart Wilson, Thursday 24 April 2008

Sourcefire signs up Secureway

Threat management solutions vendor Sourcefire has signed a strategic distribution agreement with Dubai Internet City-based Middle East VAD Secureway. The deal extends Secureway’s channel offering in the enterprise intrusion detection and prevention solutions space. Read full story

by Stuart Wilson, Thursday 24 April 2008

Paessler launches reseller programme

Network monitoring tools supplier Paessler has launched a new reseller partner programme. The four-tiered programme, developed for software resellers and consulting partners, claims to offer partners new prospects for customer retention and long-term revenues. Read full story

by Stuart Wilson, Thursday 24 April 2008

BitDefender finds Focus for UK push

Internet security software outfit BitDefender has struck a national marketing and distribution agreement with Focus Multimedia in the UK. Focus, a software publishing house specialising in home computer and small office products, will push BitDefender products into major UK retailers over the coming weeks. Read full story

by Stuart Wilson, Thursday 24 April 2008

Epson showcases kit to Saudi partners

Epson has showcased its latest business solutions to Saudi Arabian partners at a seminar at the Marriott Hotel in Riyadh. The business seminar, which coincided with trade show Gitex Saudi Arabia, covered a variety of products including scanners, printers and projectors. Read full story

by Stuart Wilson, Thursday 24 April 2008

BDL bags BenQ Joybook rights in UAE

BenQ has appointed BDL as a premium distribution partner for its Joybook notebook series in the UAE. Joybook notebooks have had a tough time cracking the competitive UAE notebook market in recent years, but with BDL on board, BenQ reckons it can achieve double-digit growth in 2008 and claim a top five vendor spot in the UAE by the year-end. Read full story

by Stuart Wilson, Tuesday 22 April 2008

Oracle promotes partner opportunities

Business software giant Oracle has kick-started its 2008 Oracle PartnerNetwork days with its first event of the year in Antalaya, Turkey. More than 1,000 attendees from Oracle partners in the European enlargement and CIS (EE-CIS) region showed up to find out more about how they could make the most of working with Oracle’s vast product portfolio. Read full story

by Stuart Wilson, Tuesday 22 April 2008

LogRhythm brings Brewer on board

Log management solutions provider LogRhythm has appointed Ross Brewer as VP and managing director of its EMEA operation. Brewer’s CV includes stints at LogLogic, NetIQ and Symantec. LogRhythm has also established a European headquarters in the UK. Brewer will drive LogRhythm’s EMEA expansion, overseeing sales, administration and channel development. Read full story

by Stuart Wilson, Tuesday 22 April 2008

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