HOME Elari to expand APAC consumer channel reach
Innovative device vendor Elari will showcase its portfolio to APAC’s leading consumer technology distributors and retailers at regional channel event DISTREE APAC. Elari joins a growing number of consumer technology brands using the event as a platform for channel expansion in the fast-growing APAC region. Tatiana Beginina, marketing director at Elari, said: “The key goals are to further develop the global distribution of Elari products, present the Elari line-up to the distribution and retail, and meet customers interested in distributing Elari products in various markets.”
Read full story
Zycko named pan-EMEA distributor for Nokia
VAD Zycko, now part of the Nuvias Group, has been selected as Nokia’s first pan-EMEA distributor and will have access to a comprehensive suite of Nokia solutions. This partnership marks an important step forward in the go-to-market diversification at Nokia, extending channel and value-added distribution, to help expand the company’s footprint in the enterprise and mid-market space across EMEA.
Read full story
Logicom extends Microsoft rights in Gulf
Distributor Logicom has expanded its distribution agreement with Microsoft to include UAE, Kuwait, and Oman. The deal now covers the entire Gulf region. Logicom is now an official distributor for Microsoft original equipment manufacturer (OEM) products and full packaged products (FPP) in Saudi Arabia, Lebanon, Jordan, Qatar, Bahrain, UAE, Kuwait and Oman. Logicom is able to offer its customer base full access to the latest Microsoft OEM and FPP software, devices, and services.
Read full story
AiraWear wearable to debut at DISTREE APAC
Singapore-based wearable tech company Tware will use DISTREE APAC for the global introduction of its new AiraWear product - a posture tracking massage wearable. Tware is ready to show the world that active wearables are a reality. The company’s goal at DISTREE APAC is to find suitable distributors in the region that can place the product, as well as identifying compatible fashion and tech companies for joint ventures.
Read full story
Trust targets consumer channels in APAC
Digital lifestyle accessories specialist Trust is ready to enhance its brand awareness with consumers across the APAC region. Trust, which hails from the Netherlands, will attend next month’s DISTREE APAC regional consumer technology channel event in Singapore to hold pre-scheduled meetings with top distributors, retailers and e-tailers. Channel APAC caught up with Willy Vong, business development manager APAC and MEA at Trust, to get the lowdown on the brand’s regional aspirations.
Read full story
APAC ambitions for Blaupunkt brand
The iconic Blaupunkt brand could soon become a much more common sight in consumer electronics channels in Asia Pacific (APAC). Blaupunkt’s international licensing team will participate at next month’s DISTREE APAC to identify and recruit new brand licensees. DISTREE APAC’s delegate base includes senior executives from vendors, distributors and retailers – all potential brand licensee partners for Blaupunkt.
Read full story
VAD Shifra strikes Thales deal
Shifra, a value-added distributor of next generation solutions in information security, identity protection and enterprise mobility in the Middle East, has partnered with Thales, a global leader in critical information systems, cybersecurity and data security, to offer data protection and trust management solutions to the region. Thales has recently committed to growing its presence in the Middle East, in light of the rising need for cybersecurity – a theme that has heavily underscored the region’s shift to virtualisation, cloud services, and mobility.
Read full story
Mimecast announces Middle East expansion
NASDAQ-quoted e-mail and data security company Mimecast has announced Middle East expansion plans. Mimecast has appointed two security-focused distributors to accelerate its growth and enhance customer experience in the region. This expansion is in response to the company’s growing business, robust customer base and strong demand for its cloud security solutions in the Middle East.
Read full story
BlackBerry branded devices live on in Indonesia
BlackBerry branded handsets will live on in Indonesia thanks to newly formed joint venture PT BB Merah Putih. NASDAQ-quoted BlackBerry has announced a deal that will see BB Merah Putih source, distribute and promote BlackBerry-branded devices that use BlackBerry’s secure Android software and applications.
Read full story
HP Inc. unveils new products in Middle East
HP Inc. has unveiled its newest range of printers, scanners, consumer and commercial PCs and mobile devices, and gaming products. HP’s newest range of products will be revealed at this year’s Gitex events in October 2016 in Dubai. Mathew Thomas, managing director, Middle East and Saudi Arabia, HP Inc., said: “Our vision at HP is to create technology that makes life better for everyone, everywhere.”
Read full story
