December 13, 2017

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Sunny Leone confirmed as XTOUCH brand ambassador

Consumer technology brand XTOUCH has signed Bollywood actress Sunny Leone as its brand ambassador. Leone currently has more than 1.9 million followers on Twitter. The Bollywood superstar will feature in a new integrated marketing campaign for XTOUCH, which will run simultaneously on print, electronic, online and social media channels as well as in-store promotions for the next year. Read full story

by Stuart Wilson, Monday 20 March 2017

Navdy hits channel accelerator with CMS, Core and Lionfish

Navdy, the company behind an augmented driving device for the car that lets users look forward while staying connected, is ramping up its global channel reach and signing up distributors across EMEA and further afield. Navdy has appointed CMS as a distributor for the UK, Netherlands and Nordics, with Lionfish on board in the Gulf region, and Core Group signed up in South Africa. Gareth Jones, VP and general manager EMEA and Commonwealth at Navdy, is leading the international channel charge. Read full story

by Stuart Wilson, Wednesday 15 March 2017

Souq.com opens service centre in Dubai

Middle East e-tailer and online marketplace Souq.com has whipped the covers off its first customer experience centre, located on Sheikh Zayed Road in Dubai. The move to open a physical space highlights the complexities of new omnichannel supply models embracing both offline and online. Souq.com claims that the new facility will make life more convenient for customers as well as sellers across the UAE. Read full story

by Stuart Wilson, Tuesday 14 March 2017

Al-Futtaim refreshes Aftron brand

UAE-based Al-Futtaim’s consumer electronics brand Aftron has been relaunched after a complete rebrand and supply chain restructure. The company hopes it can double Aftron sales across several categories during the next 12 months. Aftron, which has been in the UAE market for more than 23 years, now has more than 150 SKUs spanning air-conditioning, white goods and other household electronics, along with a completely new look. Read full story

by Stuart Wilson, Tuesday 14 March 2017

DISTREE EMEA 2017 Diamond Award winners announced

The global DISTREE Diamonds award series for consumer technology brands continued at DISTREE EMEA 2017. The recipients of DISTREE Diamond Awards were determined using online voting from distributors and channel partners that participated at this year’s DISTREE EMEA consumer tech channel event in Monaco from February 21st to 24th. Read full story

by Stuart Wilson, Thursday 9 March 2017

Tech Data wins big at ECA 2017 distributor awards

The ‘EMEA Channel Academy (ECA): 2017 Awards’ were held in conjunction with last week’s regional channel event DISTREE EMEA 2017. These included a series of 11 awards for consumer technology distributors, with the winners announced during DISTREE EMEA, which took place in Monaco. A total of seven distributors received awards with a dominant Tech Data winning in five regions, and ABC Data, Asbis, EET Group, Merlion, Microline and Mitsumi winning one each. Read full story

by Stuart Wilson, Monday 27 February 2017

DISTREE EMEA 2017 begins in Monaco

The 15th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional channel event started yesterday in Monaco. More than 120 consumer tech brands are exhibiting at this year’s event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the region’s leading distributors and channel partners. DISTREE EMEA 2017, which takes place at the Grimaldi Forum, running from February 21st to 24th. Read full story

by Stuart Wilson, Wednesday 22 February 2017

diHouse confirmed for DISTREE EMEA

More than 20 Russian distributors will attend this week’s DISTREE EMEA consumer tech channel event in Monaco, giving exhibitors access to the country’s top partners. Among the Russian delegation is diHouse, a distributor established more than 20 years ago, which now carries a wide portfolio of consumer technology brands. Yuri Rodny, general director at diHouse, is keen to meet brands offering Intenet of Things (IoT) products at DISTREE EMEA 2017. Read full story

by Stuart Wilson, Monday 20 February 2017

Proove to promote multiple brands at DISTREE EMEA

Proove is a Swedish company that develops and provides products under its own label or as an ingredient brand to partners. The portfolio includes three brands - Holdit, Smartline and Telldus - providing products spanning electronics, mobile accessories, electrical equipment, lighting and smart home technology. The company is participating at this week’s DISTREE EMEA in Monaco to promote its multiple brands to distributors from across the region. Read full story

by Stuart Wilson, Sunday 19 February 2017

Mitsumi adds HP supplies rights in Middle East

Mitsumi Distribution, a major IT, consumer electronics and telecoms distributor in the Middle East and Africa, has been appointed by HP Middle East as an authorised HP supplies distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of 6 years. This agreement further extends Mitsumi’s East African distribution rights to also include the UAE, Oman, Bahrain, and Yemen. Read full story

by Stuart Wilson, Wednesday 15 February 2017

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