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Jumbo Unwired opens in Dubai Mall

by Stuart Wilson, Monday 15 December 2008

UAE retail giant Jumbo has opened its latest store on level two of the recently opened Dubai Mall. The new store, which stocks only notebooks, mobile phones and associated products, represents a new concept for Jumbo. The new concept is referred to as ‘Jumbo Unwired’ and the Dubai Mall outlet was opened by Vidya Chhabria, Jumbo Group chairperson.

Also present at the opening ceremony were Jumbo director Kiran Chhabria and CEO Peter McElwaine. Jumbo claims that the product specialisation within the store means that customers can experience a high level of interactivity with the kit on display.

McElwaine said: “This Jumbo store at Dubai Mall is the ultimate destination for laptops and mobile phones. The launching of this concept is testimony to Jumbo’s continued support to Dubai’s retail industry, and its contribution towards economic growth in the emirate. We are confident that our customers will enjoy this new retail experience and will benefit from the quality of product and service on offer.”

He added: “Jumbo Electronics is known for introducing several initiatives that revolutionised the retail industry in the Middle East during its remarkable journey over the past three decades. ’Jumbo Unwired’ offers a new paradigm of shopping for techno buffs who keep pace with the latest trends in the sphere of technology and telecommunications.”

“As the most sophisticated and knowledgeable retailer of technology, Jumbo goes to great lengths to evaluate the needs of customers and then providing them with added value on top of superior quality products. The opening of this new store also demonstrates our commitment to move into world-class locations like Dubai Mall to become the technology destination of choice for discerning customers,” McElwaine concluded.

JP Nambiar, head of retail at Jumbo, said: “Most of the technology changes are taking place in laptops and mobile phones, and as a consequence, these categories will continue to grow. This is also a category that is easily accepted by the young consumers. By creating a dedicated specialist format, ‘Jumbo Unwired’ will satisfy a need in a more appealing way.”

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