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Sharaf DG opens concept store

by Stuart Wilson, Monday 8 December 2008

UAE retail outfit Sharaf DG has opened its latest concept store in the Mankhool area of Dubai. The 5,000 square foot Sharaf DG 4U concept store will stock the fastest moving items across a number of product categories including mobile phones, digital cameras, notebooks, TVs and audio systems. The store will also feature ongoing promotions throughout the year.

Nilesh Khalkho, CEO at Sharaf DG, commented: “Sharaf DG is known in the market as leading the retail evolution and bringing innovation to the industry. We were the first electronics store to introduce the big-box concept in Dubai. The Sharaf DG 4U concept was initiated after a lot of research by our team about consumer electronics buying behaviour and brainstorming sessions.”

“The store is strategically located in the heart of the city and provides easy accessibility to customers, who are assured of finding the best products carrying the best promotions. This saves them the trouble of having to go from store to store searching for a better bargain and parking, which is freely available in Mankhool,” he added.

The new store layout features Sharaf’s ‘touch and feel’ display where real working models are displayed. The open display provides customers a hands-on experience allowing them to ‘test drive’ the products before purchasing.

With the opening of the new store in Mankhool, Sharaf DG now has five outlets in Dubai. The other four Sharaf DG outlets are located at Ibn Battuta mall, Deira City Centre mall, Dubai Mall and at the Times Square Centre on Sheikh Zayed Road.

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October, 2019

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