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AEG targets emerging markets

by Stuart Wilson, Thursday 4 December 2008

AEG Power Supply Systems is looking for new distribution partners to flesh out its routes to market in the buoyant export markets of Central Europe, the Middle East and Africa. The vendor offers more than 30 uninterruptible power supply models in its compact UPS product range including tower, rack mountable, and hot swappable modular units.

AEG supplies customer-focused solutions for protection against power fluctuations and failures, helping to prevent data loss and expensive downtime. The company is participating at DISTREE XXL 2009 in Monaco from February 9th to 12th to meet with both potential and existing partners from across the EMEA markets.

Amal Ben Kerroum, Middle East and Africa sales and marketing administrator for AEG’s compact UPS range, said: “Distributors working with AEG benefit from both the quality and the competitive price of our solutions. We offer strong levels of support and highly evolved products.”

“DISTREE XXL is a target event for us and offers an efficient way to view the entire market landscape. We can identify partners that we can work with to build in-country channels in markets where we are not yet operating. We want to achieve presence for AEG’s compact UPS throughout Central Europe, the Middle East and Africa,” she added.

AEG operates a structured partner programme accessed through the dedicated website www.aegpartnernet.com. The vendor is careful to restrict the total number of distributors that it works with, ensuring satisfactory margin potential for all partners, according to Ben Kerroum.

AEG has grown rapidly, with EMEA sales climbing by 80% in the last year as the company increased the number of distributors it works with. Ben Kerroum reckons that there is significant demand for AEG products as the market looks for a viable alternative to the two major vendors also operating in this product segment.

“We are proposing a different business model and we are not looking to adopt a channel policy that is too aggressive,” added Ben Kerroum. “We prefer to use a smarter model and it works well. AEG is the alternative and offers support, a worldwide presence and a road to margin for partners.”

AEG is the German subsidiary of Saft Power Systems, which comprises three internationally renowned brands: AEG Power Supply Systems, Harmer+Simmons and Saft Power Systems.

DISTREE XXL creates a new, unrivalled opportunity for channel leaders across EMEA to meet and do business with their existing and prospective vendors. The event takes place in Monaco from February 9th-12th 2009.

DISTREE XXL will assemble leading technology distributors from more than 80 countries with the leading technology vendors of the industry - in the most unique, intimate and stimulating atmosphere imaginable.

Find out more at www.distree.com/xxl

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