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Metra’s BEI bags Intel assembly deal in Egypt

by Stuart Wilson, Tuesday 2 December 2008

Components behemoth Intel has struck a motherboard assembly deal with Boraq for Electronics and Industries (BEI) - part of the Metra Computer Group. Under the terms of the deal, BEI will assemble Intel motherboards in Egypt for shipment across Africa. The agreement was formally signed between Egypt’s Information Technology Industry Development Authority (ITIDA), BEI and Intel. Intel Corporation Chairman Craig Barrett announced the deal.

"Dr. Barrett’s visit shows the commitment of international companies to setting up projects in Egypt to serve the region. As part of the ’Intel World Ahead Programme’, this agreement is the first of its kind and is set to kick off the assembly of motherboards locally in Egypt and export to the region,” said Dr. Tarek Kamel, Egypt’s Minister of Communications and Information Technology.

"Intel will be committed to training the Egyptian workforce at the assembly plant as well as supporting the sales and marketing functions, while Egypt’s ITIDA will provide the necessary support for the export of these motherboards."

Barrett noted that Intel’s move to enable motherboard assembly in Egypt aligns closely with goals outlined in the government’s Egypt 2010 strategic plan. Those goals include stimulating the economy, attracting technology-related business, and developing a thriving export industry for IT.

BEI becomes the first company in Africa to assemble Intel motherboards. Shipping is expected to begin in the second quarter of 2009, with initial distribution intended for Africa.

The Metra Computer Group has presence in six countries and operates four logistics centres and two sales centres according to the company website. The group focuses on hardware and software distribution and claims to work with more than 3,000 resellers in Egypt and Saudi Arabia alone.

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