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HOME REGIONS Middle East › Belkin gives G&K channel support gig

Belkin gives G&K channel support gig

by Stuart Wilson, Wednesday 19 November 2008

Accessories and networking outfit Belkin has appointed Galal & Karawi (G&K) Consulting as its business consultancy and development partner for the Middle East and Africa region. Belkin reckons that the partnership will help it implement a strong, comprehensive business structure and channel network within the region.

G&K will work closely with Belkin’s channel partners to create channel incentives and marketing promotions designed to increase regional business sales and market penetration. G&K’s responsibilities also extend to supporting Belkin with ongoing training for their channel partners and management evaluations for retailers.

Patrick Hayati, regional director at Belkin Middle East, said: “We chose to partner with G&K Consulting due to their strong regional experience, wide-scope of service offerings and the added value they bring to the vendors they work with - partner relationship, specifically in the IT [and] technology space in the region. We look forward to working closely with them to further develop our channel network and regional market outreach.”

Samer Karawi, Co-founder of G&K: “We are committed to working closely with Belkin and its channel partners to help provide the end-user with the highest level of customer experience. We will start at the retail level and work our way back through the complete supply-chain network.”

“G&K will help improve the Belkin end-user retail experience through an extensive retail upgrade programme - to ensure the Belkin customer has the best experience in terms of the retail product display, product availability and more,” he added.

In the short term, G&K will help develop Belkin’s channel business to achieve immediate results by highlighting the Belkin wide scope of products and their benefits to users. Asem Galal and Samer Karawi head G&K up. Those familiar with the Middle East channel will recognise Karawi as the former enterprise marketing manager at HP Middle East.

CE ANALYSIS: There is a growing trend for vendors to outsource part of their channel development and management in the Middle East to a third party organisation. For vendors pursuing this strategy it is important to make sure they are getting value for money from these service providers. For vendors with a cautious outlook, this assessment is probably best carried out by an independent entity not related to the Middle East team.

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October, 2019

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