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LG lands Class deal in Lebanon

by Stuart Wilson, Thursday 9 October 2008

LG Electronics has appointed Class as a retail partner for its GSM products in Lebanon. The move forms part of an ongoing effort by LG’s mobile device unit to enhance the level of service available to customers in Lebanon. LG reckons that the success of its mobile device business depends heavily on getting the right distributors and retailers on board.

Mohammad El-Yassir, general manager for LG’s mobile devices unit in the Middle East and Africa region, said: “Our partners help deliver our products and experiences to consumers that are in steady demand for such solutions. Their in-depth knowledge and experience of the telecom industry challenges and opportunities in the local market is an invaluable asset to helping us achieve the goal of LG mobile handsets in Lebanon and the region.”

As a retail partner, Class is authorised to sell the full range of LG mobile products at all eight of its retail outlets in addition to customer service support.

Mustafa Al Shab, CEO of Class, said: “This added partnership in Lebanon will be the initiative for a fruitful business relationship with LG. The agreement between Class and LG Lebanon will help us to further establish our reputation for excellent products.”

He added: “The local mobile phone market is under increased pressure from a number of factors that compete for users’ attention and wallets. Disposable income is being eroded by rising food and fuel prices and worries about global financial markets and slow economic growth are creating a cautious outlook for the years ahead. Against this backdrop, Lebanon continues to offer tremendous growth potential and we expect highly competitive pricing and innovative service plans to keep the overall mobile market on track.”

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November, 2019

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