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Sandisk partners with CGC in Qatar

by Stuart Wilson, Tuesday 23 September 2008

Memory vendor Sandisk has signed a distribution deal with Consolidated Gulf Company (CGC) in Qatar. CGC, which claims that it is the largest reseller of mobile phones and telecom and IT solutions in Qatar, will sell Sandisk storage and flash memory products in the country.

Under the terms of the deal, CGC will work closely with Techmart – Sandisk’s distributor in Dubai – to promote, support, market and distribute Sandisk products in Qatar through the retail channel. Techmart is Nokia’s original accessories and enhancements partner in the Middle East.

Tareq Husseini, SanDisk’s Middle East and Africa sales director, said: “The two companies’ relationship is in line with Sandisk’s strategy to offer easy access to the best products in the market for small business users, creative professionals and consumers.”

“The expansion of our mobile ultra line is the first of many steps we are taking to drive the transformation of the storage market. And we look forward to a long relationship with CGC that will provide compelling opportunities now and in the future as we continue to grow our product line to offer more unique, innovative and differentiated solutions to the market,” he added.

M. P. Sharma, president at Techmart, added: “It gives me immense satisfaction to see our partnership with CGC growing leaps and bounds. In association with Sandisk, we are determined to meet the increasing needs of Qatari market, which is full of potential and opportunity as far as memory cards are concerned.”

Anil Mahajan, CGC’s head of business development, commented: “It’s our privilege to partner SanDisk, the global leader and innovator in flash memory cards. We are very excited about this relationship, as it will give our channel more value-added choices to offer to our esteemed customers. Not only does our new partnership expand our portfolio of value-added offerings, it also serves as a great foundation for future collaboration and distribution of innovative solutions from SanDisk in the local market.”

Sandisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio and video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. Techmart is Nokia’s original accessories and enhancements partner in the Middle East, offering original accessories, selling and servicing consumers by offering original accessories to distributors and retailers. The products are distributed to 14 countries.

CGC is a leading engineering and IT organisation in Qatar. As the exclusive representative of Nokia in the country, CGC commands over 80% mobile phone market share.

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April, 2021

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