April 18, 2021

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Perkins returns to Computer 2000 UK

by Stuart Wilson, Thursday 18 September 2008

Lee Perkins has returned to Computer 2000 in the UK to take up the role of country manager for the distributor’s broadline business. Perkins had left his position as UK director at Azlan – part of Computer 2000 enterprise and networking business unit – two years ago to head up reseller Computacenter’s distribution business.

Computer 2000 UK has also appointed Alice Smitheman as marketing director with responsibility for marketing activity across all of Computer 2000’s specialist divisions including Azlan, Datech, maverick and Brightstar and the distributor’s broadline business. Smitheman previously held the position of product marketing director. Both Perkins and Smitheman will report into UK managing director, Andy Gass.

Gass commented: “These two key strategic appointments add further strength and depth to Computer 2000’s experienced management team. Lee is a highly capable and motivated individual and we are delighted to be welcoming him back. I am very confident that he will do an excellent job in helping us to achieve our strategic goals and growth plans.”

“Alice’s move to the dedicated role of marketing director is equally important and gives us a clear and definitive focus on developing our demand generation activities to drive growth. These appointments enable us to focus more of our efforts and management resources on channel development,” Gass added.

Smitheman said: “Computer 2000 is renowned for the quality of its marketing and we are now aiming to evolve that even further, by focusing on key growth opportunities through our collection of specialist divisions and developing new ways to engage with and add value for our vendor and reseller partners.”

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