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Ingram Micro EMEA snaps up Intertrade

by Stuart Wilson, Tuesday 16 September 2008

Distribution giant Ingram Micro EMEA has snapped up VAD Intertrade to create what it describes as ‘pan-European market reach’ for data capture and point of sale business. Intertrade sells automatic identification and data capture (AIDC) technologies to solution providers and systems integrators. Terms of the deal, which is expected to close by the year-end, were not disclosed.

Intertrade has operations in Germany, Switzerland, Austria and Israel and also claims to have a solid customer base in Eastern Europe. Ingram Micro plans to integrate its latest purchase into its own data capture and point of sale division – a unit that focuses on delivering value-added services and products.

Axel Friedrich, who will report to Johan Vandenbussche, VP at Ingram Micro EMEA, will lead the integrated Intertrade unit. The deal forms the latest part of Ingram Micro’s assault on the EMEA data capture and point of sales distribution sector. Ingram snapped up UK distributor Paradigm earlier this year and also purchased Eurequat – a market leader in France, Spain and Portugal – this month.

“We are excited to include the Intertrade organisation as part of our data capture-point of sales business," said Jay Forbes, president at Ingram Micro EMEA. “Axel and his team have built a strong market presence throughout Germany, Switzerland, Austria and Israel that will be highly complementary to the market positions we currently enjoy, establishing Ingram Micro as a leader in the data capture-point of sale business throughout Europe.”

Axel Friedrich, chairman of the board at Intertrade, added: “We’re very happy to join Ingram Micro, a global leader in distribution. This development is positive for our company, as well for our vendor partners and customers. We look forward to developing our business together in the data capture-point of sales market.”

Key vendors in the data capture and point of sales market have given Ingram Micro EMEA’s acquisition spree the thumbs up. “We believe Ingram Micro’s acquisition of Intertrade will strengthen our relationship and should respond to our resellers’ demands for good availability of Zebra products in their countries. Ingram’s global logistical capabilities combined with Intertrade’s knowledge should help our resellers to become even more successful,” said Rod Rodericks, VP EMEA at Zebra Technologies.

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