October 17, 2019

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HP extends Open Force across Middle East

by Stuart Wilson, Tuesday 16 September 2008

HP’s channel team is rolling out its ‘Open Force’ retail development scheme across the Middle East after a successful trial run in the UAE and Saudi Arabia. The scheme offers financial support to large and medium HP retailers aimed at increasing their sales force, boosting profit margins and assisting them to enter new territories.

HP’s channel team is rolling out its ‘Open Force’ retail development scheme across the Middle East after a successful trial run in the UAE and Saudi Arabia. The scheme offers financial support to large and medium HP retailers aimed at increasing their sales force, boosting profit margins and assisting them to enter new territories.

Bernhard Isemann, SPO manager at HP Middle East, said: “We are extremely proud that the successful trial took part in the Middle East, and look forward to many of our retailers benefiting from this exciting initiative. It’s our aim to help our partners increase profitability, sales skills and business growth.”

‘Open Force’ aims to fill the skills shortage in the retail space. HP will provide local funding for the recruitment of sales managers, salary payments, regular performance reviews and necessary support where needed. As part of the training, the sales managers will also attend a HP Sales Academy twice a year to increase sales skills and knowledge.

Gigi George, business unit head of value enterprise computing systems at Alpha Data, said: “We have received a great amount of support from HP which has provided us with the opportunity to improve our skills sets including sales and customer relations.”

The scheme has been piloted with 25 people in the Middle East over the past twelve months and due to its success, HP plans to expand the programme geographically and increase the number of recruits across the region.

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