August 18, 2019

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Belkin to buy Linksys

by Stuart Wilson, Friday 25 January 2013

Networking and accessories vendor Belkin has entered into an agreement to acquire Linksys, Cisco’s home networking business unit. The deal would include Linksys products, technology brand and employees. Linksys currently has operations in more than 100 countries around the world.

“We’re very excited about this announcement,” said Chet Pipkin, CEO at Belkin. “Our two organisations share many core beliefs – we have similar beginnings and share a passion for meeting the real needs of our customers through the strengths of an entrepreneurial culture. Belkin’s ultimate goal is to be the global leader in the connected home and wireless networking space and this acquisition is an important step to realising that vision.”

Belkin plans to maintain the Linksys brand and will offer support for Linksys products as part of the deal. All valid warranties will be honoured by Belkin for current and future Linksys products.

Hilton Romanski, VP corporate business development at Cisco, said: “Linksys is one of the leading home networking providers and has created a market-leading suite of products and services to meet customer needs. While part of Cisco, Linksys has continuously innovated, while strengthening the brand and expanding its market leadership. As part of Cisco’s commitment to service providers, we are pleased about this strategic relationship with Belkin to build on Linksys’ position of strength.”

Pipkin continued: ”With complementary innovation and engineering strategies in the combined organisation, Belkin will be able to create new opportunities for consumers, distribution partners and resellers, and will have the strongest retail presence in the US networking marketplace.”

“Belkin also will have access to a large installed base that will be able to upgrade their networking environment to take advantage of new technologies in the smartphone, tablet, notebook and home automation arenas. Additionally, Linksys will enhance Belkin’s capabilities to meet the needs of the service provider space and small business users,” Pipkin continued.

Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market. Specific financial terms of the transaction are undisclosed. The deal is expected to close in March 2013.

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