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Asia-Pacific PC shipments top 120 million in 2012

by Stuart Wilson, Tuesday 22 January 2013

Research house IDC reckons that 121 million PC units were shipped in the Asia-Pacific region in full year 2012, excluding Japan. With more and more users switching to smartphones and tablets, the results marked a 2% year-on-year fall, but the overall value of the Asia-Pacific PC market is still worth more than US$60 billion per annum. The top five vendors for 2012 in the region in order of market share were Lenovo in first place, followed by Acer, HP, Dell and Asus in second to fifth place respectively.

During the fourth quarter of 2012, there was a 5% year-on-year decline and shipments were 4% below IDC’s forecasts. IDC attributed the fourth quarter weakness to channels across the region remaining distracted with clearing out existing Windows 7 inventory before bringing in new Windows 8 stock.

"Initiatives such as ultrabooks and Windows 8 haven’t reinvigorated the PC market as much as the industry had hoped," said Avinash K. Sundaram, senior analyst for client devices research at IDC. "In light of this softness, IDC expects growth to remain muted in the upcoming years. However, we also must not forget that this is still a more than US$60 billion market in the Asia-Pacific (excluding Japan) region alone."

Lenovo remained the top vendor in the region in 2012 as it continued to expand beyond China in the region, making particularly strong strides in India. Internal re-organisation activities kept HP busy for much of the year, according to IDC, though its recent efforts at regaining partner confidence helped the vendor arrest some of the decline.

IDC claims that Dell made a strategic choice to shift its focus towards higher valued products. Asus persisted with its strategy of targeting lower tier cities in emerging markets with entry-level SKUs to steadily gain ground across the region, according to the research house.

Lenovo’s unit shipments in full year 2012 were up 11% year-on-year at 29.8 million units – about a quarter of the total addressable market. Acer’s unit shipment slipped 11% year-on-year to 12.2 million units – a market share of 10.1%. HP’s shipments fell 8% year-on-year to 10.8 million units with Dell dropping 18& year-on-year to 10.5 million units.

Fifth placed Asus put in a strong performance with full year 2012 shipments up 18% year-on-year to hit 9.1 million units – a market share of 7.5%. The top five vendors accounted for 59.8% of all PC units sold in the region in 2012.

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