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HOME REGIONS Russia & CIS › RIM teams with Asbis for Russian retail push

RIM teams with Asbis for Russian retail push

by Stuart Wilson, Monday 17 December 2012

Research in Motion (RIM), the maker of Blackberry mobile devices, is hoping that a partnership with emerging markets distributor Asbis can help it crack the fast-growing Russian retail channel. RIM and Asbis hope to open up new consumer-focused routes-to-market in Russia and introduce new Blackberry smartphones into the retail channel.

The two companies claim that the partnership means select Blackberry smartphones will become available in thousands of Russia’s leading mobile retailers across the country.

Alexey Krutitsky, director at Asbis Russia, said: “We are excited to be RIM’s distributor in Russia. RIM products are very popular among both enterprise and private customers. Organisations benefit from the high security of the Blackberry platform and wide array of special business applications, while consumers enjoy the slick operating system and rich functionality of the BlackBerry experience.”

“Blackberry holds the number one smartphone position in many markets around the world and I believe our partners will be delighted that they can start offering Blackberry products to their customers,” Krutitsky added.

Oleg Orlov, regional director, Russia and Eastern Europe at RIM, added: “We are excited to be further expanding our retail presence in Russia with Asbis. Blackberry has already established itself in the Russian market by offering a smartphone experience that people love. We’re confident our Russian customers will enjoy the greater access to the rich messaging services and benefits available on Blackberry smartphones afforded by this important partnership.”

The partnership hopes to build the Russian retail market for the Blackberry Bold 9900, the Bold 9790 in black and white, plus the Blackberry Curve 9360 smartphones.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13


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