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Mindware recognises top Saudi partners

by Stuart Wilson, Tuesday 12 August 2008

Middle East distribution outfit Mindware held an awards ceremony for some of its top reseller and retailer partners recently. The awards, which recognised channel excellence in retailing Dell products in Saudi Arabia, was attended by a number of high profile companies from the Kingdom’s channel. Mindware is an authorised Dell distributor in Saudi Arabia.

Award winners included Saudi-based PC net, El Hartany, PC Time, El Hasoub, GTech and El Shadadi. The awards were presented by Wael Wahid, business unit manager for Dell at Mindware and Said Khalifa, channel manager at Dell. Mindware picked up Saudi Arabian distribution rights for Dell in 2004.

“Our longstanding partnership with Dell has been built on our strong performance and the expertise of our team in maximising the marketability of their products across the Kingdom,” said Mindware’s Wahid.

“Today, we recognise the important role played by our partners in further strengthening our relationship with this world leader in desktop manufacturing. We are proud to present this award to our seven top KSA partners, and we are looking forward to working with them to sustain our growth in the Saudi market in the coming years,” Wahid added.

Backed by an extensive product portfolio and network of 2,500 resellers across the Middle East and North Afica region, Mindware claims to offer customised solutions to specific client needs, competitive rates and value added services to its partners. Mindware sales hit US$200m in 2007.

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