June 18, 2019

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JB Hi-Fi targets appliances market

by Stuart Wilson, Monday 3 December 2012

Australian IT and consumer electronics (CE) retailer JB Hi-Fi is launching new concept stores to expand its presence in the small appliance and white goods space. The new JB Hi-Fi Home stores will initially be located at the retailer’s existing larger Homemaker centre sites.

Terry Smart, JB Hi-Fi CEO, said: “We have a strong and successful JB Hi-Fi store model with a significant amount of growth ahead of us as we continue our store rollout programme. We believe however that the strength of the JB Hi-Fi brand can be further leveraged to enable us to capture some of the circa AUS$4 billion (US$4.17 billion) home appliances market.”

“Today we have existing supplier relationships, buyers, merchandising capability and most importantly passionate and skilled appliance sales staff, all gained through the eight years of operating the Clive Anthonys stores.” The retailer will look to protect the JB Hi-Fi brand and will ensure that each JB Hi-Fi Home store carries the full range of existing categories alongside appliances.

Smart added: “The JB Hi-Fi brand is known for its customer engagement, value, range and service; this will now extend into these new categories.” JB Hi-Fi will trial the JB Hi-Fi Home concept in Queensland, converting four of its Homemaker stores before the year-end with an additional two stores to follow in the New Year. As these stores already exist today in the Clive Anthonys format, the retailer reckons that the conversion will be relatively cheap to carry out.

JB Hi-Fi also plans to launch an e-commerce site allowing customer to research products and also purchase online.

“Recently we have seen a lot of consolidation taking place within the home appliances category as companies with less efficient and higher cost bases struggle to remain relevant and competitive,” continued Smart.

In July 2004, JB bought the Queensland Clive Anthony chain of stores which sell consumer electronics, white goods, cooking appliances and air-conditioning.

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