October 24, 2020

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HOME REGIONS Middle East › Dell adds to Middle East team

Dell adds to Middle East team

by Stuart Wilson, Thursday 7 August 2008

Hardware vendor Dell has named Nadeem Ahmad as regional sales manager for SMEs in the Middle East. Ahmad joins Dell from rival HP where he was responsible for channel management and was involved in buidling up the vendor’s retail, distribution, enterprise and SME channels.

With more than two decades experience in IT sales and marketing, Ahmad will now lead the effort to sell Dell’s product and services to the region’s growing SME customer base, while simultaneously expanding Dell’s SME business unit in the region.

”We are pleased to welcome Nadeem to our team,” said Michael Collins, general manager at Dell Middle East. “Nadeem brings with him a wealth of experience in IT, and his expertise will add considerable value to our operations and allow us to realise our strategic objectives in this critical sector of the market.”

As regional sales manager at Dell, Ahmad will also focus on establishing a network of channel partners capable of devlivering Dell solutions to customers in the SME sector. He has also been charged with developing specific programmes and services that address the requirements of SME customers and help position Dell as a vendor of choice within this fast-growing segment.

Ahmad will also sit on Dell’s Middle East senior management team, ensuring SMEs’ needs are addressed in future offerings from Dell.

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