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DES targets channel sales

by Stuart Wilson, Wednesday 30 July 2008

Data Encryption Systems (DES) has recruited Tony Ross-Booker from Sigma Software Distribution. Ross-Booker will take on the role of new business development manager at DES and look to expand the reach of DESlock+ through the UK channel. DES bills itself as a UK-based leader in software copyright protection, data encryption, secure messaging and data storage solutions.

David Tomlinson, managing director at DES, commented: “Up until this point, we have mainly operated with a direct sales model, but this is something we are keen to change moving forward. Our aim is that by the end of the year we will have a significant percentage of our sales for DESlock+ coming through the channel.”

“Hiring Tony is a major part of this strategy. His knowledge and expertise in dealing with the channel will help to increase sales of DESlock+. Tony’s key focus will be signing new partners and establishing a UK distribution programme, with a view to extending into Europe later in the future,” Tomlinson added.

Ross-Booker has twelve years sales experience and has been working directly in the IT and channel market since 2000. He has knowledge of the encryption market, having worked with both end users and the channel, distributing several full disk encryption products in the past.

Ross-Booker said: “I was attracted to the position because I genuinely believe in the product and what it has to offer. Data protection is a hot topic, meaning the general awareness of encryption has been heightened, and DESlock+ is uniquely positioned to take advantage of the current climate. Today, end-users are much more savvy about what they want and need from an encryption tool.”

“DES’s unique style of granular encryption allows users to actually encrypt the data on their system, rather than simply putting a blanket lock on everything - like with full disc - and as the market has matured people are recognising this difference,” he added.

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